Pioneer and leader in living, fermented foods, GT’s Living Foods has recently announced the appointment of Canvas Worldwide as its Media Agency of Record. Canvas Worldwide, the world’s second-largest independent media agency and the fastest-growing media communications services agency in North America, solidifies this strategic partnership as further enhancing its reputation as the definitive media agency for brands looking to challenge the status quo.
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“Since 1995, we’ve been revolutionizing how Americans think and feel about living, fermented foods and we’re thrilled to be partnering with the most disruptive media agency in the business to continue our living nutrition revolution. “Our collaboration is defined by our mutual commitment to share the many incredible benefits of living foods in the most exciting story vehicles possible. We can’t wait for people to see what we create together.”
Steven Choi, Vice President of Media at GT’s Living Foods.
Building on the brand’s pioneering legacy of creating the booming kombucha market and gut health conversation we know today, Canvas Worldwide is poised to bolster GT’s Living Foods’ transition into a global living foods movement.
“We are elated to embark on this dynamic journey with GT’s Living Foods, a true brand innovator and category disruptor that’s genuinely devoted to helping people live healthier and happier lives. “By leveraging the incredible GT’s brand legacy and our digital expertise, we will be at the forefront of the living foods conversation and category.”
Paul Woolmington, CEO at Canvas Worldwide.
Canvas Worldwide kicks off its first campaign for GT’s Living Foods this month, sure to signal a new era of innovation and growth for the brand.
