GRM Overseas Limited, one of India’s leading basmati rice exporters and a growing consumer staples player, has elevated the current COO Sanjeev Dar, a process oriented professional with multi-disciplinary experience of over 30 years, as the Chief Executive Officer (CEO) of its subsidiary GRM Foodkraft, with effect from April 27, 2022.
As the CEO, Dar will look after the entire value chain, overall planning and implementation of business strategies, drive operational excellence with both productivity and performance improvement measures and brand building, according to a statement.
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The company has also appointed Dinesh Chhatra, a seasoned professional having over 25 years of experience in the food & grain industry, as the Chief Operating Officer (COO), of its subsidiary “GRM Foodkraft Private Limited” with effect from April 27, 2022.
As the COO, Dinesh Chhatra will be formulating go-to-market strategies, implementing efficient cost control measures, supply chain management and business development.
Atul Garg, Managing Director, GRM Overseas, said, “The elevation of Mr Sanjeev Dar as CEO and appointment of Mr Dinesh Chhatra as COO for GRM Foodkraft has further strengthened our professional management team. With their industry knowledge, background, and sound leadership skills, we are optimistic that they can drive our domestic business and help in building our 10X brand.”
Sanjeev Dar was earlier associated with Tata Chemicals Limited, a major FMCG player as head – national sales for about 16 years and as a CEO with Asquare Foods and Beverage Private Limited for 4 years. As CEO, Dar will look after the entire value chain, overall planning, and implementation of business strategies, drive operational excellence with both productivity and performance improvement measures and brand building.
Dinesh Chhatra is an MBA in marketing from Sikkim Manipal University and holds Master of Commerce (M. Com) and Bachelor of Commerce (B. Com) degrees from P D Malviya College, Rajkot, affiliated to Saurashtra University. During his illustrious career, he has successfully handled vital roles including supply chain management, brand development, building distribution network, procurement, and team management.
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Chhatra was earlier associated with few of the major food & grain companies like Adani Wilmar Limited (10 years), Reliance Retail Limited (1 year), Tilda Riceland Private Limited (12 years) and Tanna Agro Impex Private Limited (3 years). Chhatra, as a COO, will be formulating go-to-market strategies, implementing efficient cost control measures, supply chain management and business development.
