Green Giant has launched twelve new veggie-forward frozen offerings, including three brand new items: Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen. The brand will also be expanding its Green Giant Restaurant Style line including new items from Roasting Veggies and Veggies and Rice. All twelve delicious new products can be found in the frozen food aisle this month with greater national distribution in the fall.
Capitalizing on the viral trend of smashed veggies, the Green Giant brand is introducing two frozen varieties of Crispy Smashed Potatoes: Original (Sea Salt & Black Pepper) and Garlic Parmesan. Until now, these potato side dishes typically required extensive prep time to wash, peel and chop – but Green Giant Crispy Smashed Potatoes are perfectly seasoned, ready in minutes and can be cooked in an air fryer.
The Green Giant brand is also launching Corn Cob Bites in two flavorful varieties: Butter, Salt and Pepper and Mexican Style Street Corn. Each frozen bag has approximately 1 cuts of corn on the cob that are perfect as a side dish, an appetizer or for snacking. To round out its new launches, the Green Giant brand is expanding to an exciting new category with Veggie Ramen. Available in Chicken Flavored, Garlic Soy and Spicy Chicken Flavored, Veggie Ramen is the perfect blend of vegetables, ramen noodles and broth that are sure to bring familiar ramen flavors to the home kitchen.
“Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen offer fun twists to classic favorites, while remaining a convenient, and affordable option that doesn’t sacrifice taste. In addition to these new frozen veggie products, we’ll be expanding the Green Giant Restaurant Style line. We’ve seen great success with our Restaurant Style sides because consumers love incorporating high-quality veggies into their meals without having to leave home, so we are delighted to provide even more delicious options.”Kristen Thompson, President, Senior Vice President, B and G Foods
Expanding on the popularity of the restaurant-inspired line, the company is adding four new flavorful varieties to its Restaurant Style Roasting Veggies and Veggies and Rice lines, including Broccoli and Roasted Red Potatoes with Cheddar Seasoning, Tri-Colored Potatoes with Steakhouse Butter Seasoning, Broccoli Pilaf with Garlic Parmesan Seasoning and Asparagus, Pea and Mushroom Risotto with Truffle Parmesan Sauce.