To start off this festive season, Nestlé has announced the eagerly awaited array of Starbucks Holiday Coffees and Favorites products, accessible at home for the first time. Starbucks Holiday Coffees will be seen occupying the shelves of shops by the end of 2020. Customers would be able to avail it from worldwide select supermarkets as well as from e-commerce platforms.
The Starbucks Holiday Coffees and Favorites at-home range includes Starbucks Toffee Nut Latte, a rich and buttery flavor profile, and Starbucks Holiday Blend, a balanced and sweet coffee with herbal and maple notes.
All in all, five seasonal coffees will be up for grabs in various variants such as roast and ground, whole bean coffee, capsules for Nespresso and Nescafé Dolce Gusto systems, as well as premium instant coffee.
Philipp Navratil, Head of Beverages Strategic Business Unit at Nestlé declared- “This year’s holiday season will be unusual for most of us because of the ongoing global epidemic. By presenting this Starbucks Holiday Coffees and Favorites range, we are thrilled to give consumers the chance to bring the taste of the holidays to home. It is the opportunity to try and enjoy the comfort of the café and the Starbucks experience at home, in a new fashion.”
The new range is being offered in red packets, motivated by Starbucks’s classic red cup launched 20 years back to highlight the advent of the holiday season. Presently, the imaging and visual displays of stores turning red and getting that first red cup sparks the beginning holiday season for many.
Starbucks Holiday Coffees and Favorites built on the portfolio of creativity basis of the global coffee association, established in August 2018 to fabricate a revolutionary coffee experience for consumers. Nestlé introduced the first range of Starbucks coffee at-home in 2019 which expanded briskly in new platforms, such as the premium instant coffee launched in early 2020.