General Mills India, a part of the US-based Fortune 500 Company, General Mills, Inc., has unveiled its ready to cook (RTC), two minutes Pillsbury Pancakes portfolio. The launch of the brand in the nation closely follows the company’s relentless efforts to tap into the rising need for quick snacks among young moms for their children. The product is available in two variants: Choco Chip and Funfetti. The cost of two minutes snack variants are Rs 99 and Rs 250 for a for a 165 gram pack and a 400 gram pack respectively.
The Choco Chip and Funfetti Pancakes target to cater to the young moms. Young moms are often encountered with complex choices when it comes to hunting the right and easy to make snacking options for their children. At present, there is an unconsidered demand for quick yet delectable snacking options in India. With the launch, the company looks to flip the way kids consume snacks and equip young moms with new snacking choices.
Sharing his views on the launch, Anindya Kundu, executive director, General Mills India stated- “It is our constant endeavour to ‘Make Food the World Loves’. The launch of the Choco Chip and Funfetti Pancakes under the Pillsbury brand is a natural step in our efforts to continue to delight our consumers in India. We are sure that the new quick snack options will become kid’s favourite everyday snack, helping young moms find the right options for their children.”
The Choco Chip and Funfetti Pancakes can also be ordered online from Amazon, Big Basket, Milk Basket, Super Daily, Grofers and Flipkart.
The fast pace lives of young mothers, especially in urban settings, have mandated the requirement for simple yet mouth-watering snacking options. With this launch, the company would desire to address the gap.
“The rise in demand for RTC snack category will further help the Pillsbury brand create its own space in the market. With General Mills legacy and brand loyalty, we are certain that the Pillsbury brand will be able to command a sizable market share in this category, Kundu further said.
The RTC segment in India is presently projected at Rs 1,900 crore and has seen approximately 61% increase during the pandemic, as per a study by RedSeer Consulting.
The company’s portfolio of brands include Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and a lot more.
Having its headquarters in Minneapolis, Minnesota, USA, the company witnessed fiscal 2021 net sales of $18.1 billion. Moreover, the company’s share of non-consolidated joint venture net sales totaled $1.1 billion.