FUEL10K has launched a range of Multigrain Flakes in two flavors: Chocolate and Red Berry. The crunchy wholegrain wheat flakes include toasted spelt and barley flakes, finished off with either milk chocolate coated flakes, or strawberries and raspberries for a touch of indulgence. This latest innovation from FUEL10K is targeting the growing consumer demand for healthier breakfasts containing less sugar and more nutritional benefits like protein and fiber.
The FUEL10K Multigrain Flakes range is high in protein, high in fiber, and delivers the great taste consumers expect from the FUEL10K range. The FUEL10K brand appeals to a younger demographic and has been shown to recruit these younger consumers into the categories in which it operates.
“At FUEL10K we want to make breakfast more exciting for shoppers with a great tasting range of more nutritional breakfasts. The FUEL10K Multigrain Flakes are also non-HFSS, high in protein, and high in fiber. FUEL10K is bringing younger shoppers into the breakfast cereals category, which is important for the future of cereals and this launch will help engage even more shoppers looking for healthier alternatives.”
Scott Chassels, Brand Director, FUEL10K
The launch will be supported with FUEL10K’s biggest-ever digital advertising and influencer campaign, driving awareness of the new range. FUEL10K Multigrain Flakes will be rolling out across Tesco stores nationwide from mid-November in selected stores, subject to availability.
FUEL10K offers a range of high-protein granola, oats, and ready-to-drink shakes designed to fit busy lifestyles. Its product portfolio combines convenience with nutrition, making it a popular choice for people looking to start their day with energy-packed meals. The brand has cultivated a loyal customer base by aligning with trends like clean eating, plant-based diets, and functional nutrition. Its visually appealing packaging and focus on quick, nutritious meals make it highly attractive in the increasingly competitive breakfast market.