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Fruzzanté, a unique alcoholic beverage, is now available in Goa. The company recently unveiled all its five variants – Chikoo, Mango, Pineapple, Starfruit and Strawberry, with a tasting event at the Grand Hyatt in Goa.

The Fruzzanté products can be purchased from retail shops in Goa as well as from some dine in places too. The product is distributed by Russ Enterprises in Goa.

Russell Marshon, owner of Russ Enterprises, is very optimistic about the brand and says- “The new generation consumer gives importance to the aspects of authenticity, novelty and reliability while making consumption decisions and I believe that’s exactly what Fruzzanté as a brand stands for. Fruit wine is here to stay. It was an absolute no brainer for me whether or not to bring Fruzzanté into the Goa market because it was a concept I genuinely believed in and I’m happy to play a part in the success I’m sure it will be. More so, it will be a refreshing tropical treat to tourists who flock to Goa year round as beach and Fruzzanté just sync in perfectly.”

The effect of Covid-19 on the domestic food and beverage industry was lesser owing to the distinguished positioning of Indian market. The Indian millennials are a thrilling audience for the industry because to their increasingly aspirational lifestyle, disposable incomes and exposure to international brands and trends. Post an initial challenge, the company has been gaining good traction for its products including a spike in sales numbers. The Goa launch is part of their growth and diversifiaction plan as well.

Talking about the lauch, Priyanka Save, founder & managing director of Hill Zill Wines declared- “#goagetsfruzzanté! We are now available in the favourite tourist destination, Goa. It is both an exciting and humbling time for us since we have managed to maintain a steady growth during the pandemic as well. Customers can now enjoy our sparkling alco-bev in all the five variants. Our aim is to make Fruzzanté products available in at least half of India by end 2021.”

The drink is prepared solely from fresh fruits. It is a vegan drink containing without glutenor any added colour or flavour. The brand is aiming on manufacturing drinks for people who desire to relish good experiential drinking. A major USP is that it is a ready to drink product in a 330ml pint packaging which one can enjoy anytime, anywhere, mixed or straight up.

“Goa is the showcase for products in India, especially in the alco-bev space. We have entered Goa with the ambition to enter Karnataka, West Bengal, Puducherry, Uttarakhand, Punjab, Himachal Pradesh, Meghalaya, Assam, Arunachal Pradesh and Telangana by end of 2021,” asserts Deepak Bhatnagar, CEO, Hill Zill Wines.

The brand intends helping the local farmers across Maharashtra by collecting raw materials directly from them and making sure that they get paid their dues. It is also set to widen its product portfolio and add more variants such as orange. Within the coming 5 years, their mission is to become available in all major metros and start exporting their products too.

Shashank Gaurav
Author

A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

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