– Proliferating applications of frozen fruits pulps in food, cosmetics, and pharmaceutical sectors market to spawn opportunities in frozen fruits market worth of ~US$ 21 Bn by 2030

– Expansions of distribution and sales network accelerate strides in the frozen fruits market, environment-friendly packaging solutions to further boost the prospects; clean label products a promising trend

Frozen fruit pulps are utilized extensively in pharmaceutical, cosmetics, food processing sectors. Numerous health benefits of frozen food, especially organic food, are increasingly attracting millennials in developing and developed regions. A wide range of food products that utilize juice, nectar, alcoholic drinks, jams, and candies.

Analysts at TMR assert that brands should focus on investing in novel packaging solutions and marketing strategies to stay ahead of their competitors. They project the frozen fruits market to expand at a healthy CAGR of 5.6% during 2020 – 2030, and reach valuation of ~US$ 21 Bn by 2030-end.

Key Findings of Frozen Fruits Market Report

  • Among the various fruit types, strawberry accounts for the leading market share amounting to 37.2% in 2020
  • Blueberry accounts for 22.9% market share in the same year
  • Among the various end users, food processing industry held the dominant share in 2020
  • The valuation of the frozen fruits market was ~US$ 11 Bn in 2020
  • Geographically, North America is currently the dominant market
  • Europe is the second most leading market

Frozen Fruits Market: Key Driving Factors and Promising Avenues

  • Changing taste and preferences: High-nutritional value of frozen food is a key aspect attracting health-conscious consumers around the world. Rising consumer awareness about organic food products
  • Veganism on the Rise: According to Google trends, interest in ‘veganism’ has surged between 2014 and 2019, spurring the demand for seasonal frozen fruit, and thus has boosted the market.
  • Applications in multiple industries: Frozen food is increasingly being used in variety of formulations in food, pharmaceutical, and cosmetic industries.
  • Environmentally friendly packaging attracting interest: Increasing adoption of earth-friendly packaging among brands associated with the marketing, selling, and production of frozen food and frozen-food products has reinforced the revenue scope in the frozen fruits market.
  • Increasing marketing and promotion: Players are leveraging the strength of digital marketing strategies among intense promotional activities to promote their products.
  • Players are also keen on adopting cost-effective frozen technologies, thereby unlocking new market prospects.
  • Popularity of organic food products: Rise in demand for organic food products in developing world is boosting the frozen fruits market. Further, application of frozen fruit ingredients in the bakery industry is bolstering the demand.

Frozen Fruits Market: Key Challenges

One of the key bottlenecks for players to realize the full revenue potential in the frozen fruits market are ongoing COVID-19 disruptions in the supply chain, especially in cross-border trade. In recent months, this has severely hampered the distribution networks of several brands across the world. However, sales of frozen fruit pulps and syrups have spiked in developed nations, such as in North America in first part of 2020. Further, food and beverages sectors are expected to overcome supply chain constraints in the next few months, contend experts.

Author

M.N is a seasoned journalist and tracks stories on a variety of topics in the food processing industry. A journalist with an editing background at news services and magazines, he is also driving editorial projects in few other B2B segments.

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