In the culinary world, the adage “old is gold” has taken on a renewed significance. Amid the chaos of modern life, a quiet revolution is taking place on our plates. Ancient grains are making an impressive comeback – and leading this charge are the humble yet mighty Millets, our own ‘Sri Anna’. These tiny grains have benefitted greatly from the shift in consumer preferences towards healthier and more sustainable food choices in recent years, gaining popularity as a nutritious and eco-friendly alternative to traditional staples.
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Millets, which once occupied a central place in the diet of our ancestors are now re-emerging as super grains for the 21st century. According to India Development Review, the estimated millet yield in India has more than doubled since 1966 and the production of millets has also increased by 7%. This surge is fuelled by consumers’ growing awareness of the health and environmental benefits of millets.
According to a report by Mordor Intelligence, the global millet market size is expected to grow from USD 11.02 billion in 2023 to USD 13.80 billion by 2028 at a CAGR of 4.60% between 2023 and 2028, indicating a promising future for this niche within the FMCG industry.
The Millet Renaissance
At the heart of this growing millet movement lies the extensive research and development efforts undertaken by FMCG companies to diversify product portfolios with millet-based offerings. The industry, known for its dynamism has been quick to respond to the shift toward millets, embarking on a journey that spans from farm to shelf to unlock the true potential of these super grains.
R&D teams, in particular are focusing on unlocking the vast potential of millets not only in terms of nutrition, but also meeting the diverse demands of modern consumers’ evolved palates. Through continuous experimentation and analysis, they are exploring innovative millet processing techniques, developing unique millet-based formulations and creating delectable recipes with a wide appeal.
In doing so, they are pushing the boundaries for millet-based products and creating a seamless blend of taste, health and convenience. From ready-to-eat millet-based snacks that feature a tantalizing blend of traditional spices to gluten-free millet flour for baking, these innovative creations are catering to a growing segment of health-conscious consumers. Through rigorous research, they are exploring innovative millet processing techniques, developing unique millet-based formulations and creating delectable recipes that appeal to a wide range of palates. Marico Limited, for instance had recently launched healthy snacks such as Saffola Munchiez Ragi Chips and Saffola Oats Gold that combines goodness of Jowar with oats.
Empowering Consumer Choices
R&D teams at Marico are also working to improve the functionality of millet-based ingredients to ensure seamless integration into various food products. They are addressing challenges related to texture, taste and shelf life to deliver consistent, high-quality millet-infused foods that consumers will love.
This increase in popularity of millets as a critical ingredient in the FMCG space has empowered consumers to make conscious choices about their dietary habits. In choosing millets-based products from top FMCG brands, they know they are opting for food that is not only tasty but also a good source of protein, fibre, micronutrients, essential amino acids and phytochemicals. Dietary guidelines for Indians by ICMR suggest having about 20-30% of cereals as millets to improve the cereal profile to manage the increasing prevalence of lifestyle diseases. Having a millet-rich diet can also help regulate blood sugar, control cholesterol, facilitate anti-oxidation and improve heart health. Millets and millet-based products are also high in fibre and micronutrients, allowing customers to make healthier dietary choices without compromising on taste – secure in the knowledge that each bite is a step towards a healthier tomorrow.
The Path Forward
The journey from farm to shelf has indeed been transformative for the FMCG industry and millets alike. As the once underestimated grains rise to claim their rightful place in the spotlight dazzling us with their nutritional prowess and eco-friendly charm, the FMCG industry will continue to innovate and invest in R&D for a more diversified millet portfolio.
The potential for growth remains substantial. Collaborative efforts with research institutions and farmers will be instrumental in optimizing millet cultivation techniques. Doing so will ensure a steady supply of high-quality raw materials while promoting sustainable agricultural practices.
The path forward therefore is not only about transforming the FMCG industry, but also contributing to a healthier, more sustainable world. Millets are not a passing trend; they are the first step in a transformative journey that resonates with the past, present and future. It is through a commitment to R&D that this journey will continue to uncover the remarkable possibilities that emerge when we combine ancient wisdom with the power of cutting-edge science.
References:
1) Millet cultivation in India: History and trends | IDR (idronline.org)
2) Millet Market – Size, Demand & Consumption by Country (mordorintelligence.com)
