Fraazo, a leading Indian Quick Commerce player having 250 dark stores currently showcases itself as being the only platform that would be able to put a customer’s mind at ease by virtue of their three main USPs:
1. Freshness quotient of all the produce
2. One-touch Delivery model &
3. End to end supply chain
One of the major reasons for the brand to provide A+ customer service and experience has been its robust supply chain. At a time when consumers are expecting a lockdown across the country along with stricter restrictions on the movement of individuals in public places, Fraazo is all set to service orders uninterrupted, as they continue to grow their dark store and rider count.
The process of One-Touch delivery comprises of bringing the produce to collection centers to further pass through quality checks, which is the only time the vegetables and fruits are touched; to pack and ship them to dark stores. Having its collection centers in 26 districts across 7 states, the green grocer is the only player that offers a one-touch delivery model which ensures customers receive produce safely and free of contamination. By minimizing the number of times the produce has come into human contact, it has safeguarded the quality of the harvest from farm to fork.