Natural Trace, a food tech startup has named Singaporean venture builder C.L. Goh as its new CEO. Goh, an early investor through Blue InCube Ventures in the company will continue to work with Natural Trace’s Co-Founders, Dr. Chantal Roth and Prof. Lukas Muller, as they focus on research and development. The company is also looking to build and expand their Singapore team.
CEO and Co-Founder of Natural Trace, C.L. Goh stated – “I look forward to leading and supporting the Natural Trace team in its mission to solve traditional food traceability and provenance issues with in-product tagging technology.”
Natural Trace’s technology proven to be robust through rigorous testing
Just four months after the launch of the company in June 2022, Natural Trace has successfully verified the robustness of its first product, NaturalTag. This patented food-grade microbial identifier can be added to any food product for supply chain traceability. Two species of the NaturalTag have been proven to be capable of withstanding the high-pressure, high temperatures of up to 220°C and highly aggressive process of coffee bean roasting. The product can now offer producers, roasters and sellers around the world a tamper-proof traceability solution along the entire coffee value chain.
“This positive result with coffee beans adds to NaturalTag’s growing repertoire of successful proofs of concept. We are in discussions with a winery in New Zealand and a honey farm in Canada to incorporate NaturalTag into their products,” added Goh. “Our tests with vanilla extract and palm oil have also shown great success and we are excited to work with more growers and companies in implementing this solution for other food products.”
Natural Trace to participate in Agri-Food Tech Expo Asia 2022
Goh will be speaking as a panelist on the future of food safety and supply chain traceability at the Agri-Food Tech Expo Asia 2022 held from 26-28 October in Singapore. The panel will explore the different elements of the digital ecosystems that drive its food safety outcomes. Natural Trace will be presenting NaturalTag and its solution ecosystem that aims to tackle food safety, provenance and traceability as an exhibitor at the Expo.