Flowers Foods, Inc. has recently announced that it has completed the acquisition of Simple Mills, a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes.
“The addition of Simple Mills to our brand portfolio increases our presence in better-for-you and attractive snacking segments, diversifies our category exposure, and enhances our growth and margin prospects. We look forward to supporting the Simple Mills team as they embark on a new phase of growth by broadening distribution, accelerating innovation, and amplifying brand awareness, while advancing their mission.”
Ryals McMullian, chairman and CEO of Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States, generating net sales of $5.1 billion in 2024. With a rich history spanning more than a century, the company has built a reputation for delivering fresh, high-quality baked goods to millions of consumers nationwide. Flowers Foods operates a vast network of bakeries across the country, ensuring efficient production and distribution of its extensive range of bakery products. Among its top brands are Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, and Tastykake, each catering to diverse consumer preferences, from organic and whole grain to classic favorites. The company continuously innovates to meet evolving market demands, incorporating sustainable practices and investing in advanced baking technology. Flowers Foods remains committed to quality, taste, and freshness, making it a household name across the United States.
Founded in 2012, Simple Mills has emerged as a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes, offering consumers a delicious and nutritious alternative to conventional snacks. Made with high-quality, simple, and nutrient-dense ingredients, Simple Mills products are crafted to deliver extraordinary taste without artificial additives, preservatives, or refined sugars. The company has disrupted traditional center-aisle grocery categories, positioning itself as the top cracker, cookie, and baking mix brand in the natural channel and the leading natural cracker brand in MULO (Multi-Outlet). With distribution in over 30,000 stores nationwide, Simple Mills has gained a loyal following among health-conscious consumers looking for cleaner, minimally processed options.