Global sweet-packaged food company Ferrero Group has announced it has signed an agreement to acquire Power Crunch from Bio-Nutritional Research Group, Inc. Founded in 1996, Power Crunch has seen strong growth recently driven by its portfolio of popular protein snacks, including a variety of wafer bars as well as high-protein crisps, which launched in 2024.
“We’re thrilled to welcome Power Crunch to the Ferrero family and our ever-expanding portfolio of products in the U.S. The quality craftsmanship and thoughtful investment Ferrero applies to our portfolio has driven our success across categories. We look forward to applying the same formula to the better-for-you category, starting with the distinctive products produced by the exceptional Power Crunch team.”
Michael Lindsey, President, and Chief Business Officer, Ferrero North America
As part of the transaction, Ferrero will take over an office site in Irvine California, with approximately 50 employees joining the Ferrero Group in North America.
“Power Crunch joining Ferrero is an amazing opportunity. The company’s commitment to quality and ambitions in the better-for-you snacks category will help bring Power Crunch to more consumers than ever before.”
Kevin Lawrence, Founder and CEO, Power Crunch
The planned acquisition of Ferrero Group and Power Crunch further supports Ferrero’s expansion in the better-for-you product category, following the acquisitions of FULFIL and Eat Natural in Europe. It also is the latest in a series of acquisitions growing Ferrero’s footprint in the U.S., following the integration of everyday chocolate brands Butterfinger, Baby Ruth, and CRUNCH as well as cookie brands Keebler, Famous Amos, and Mother’s. Iowa-based ice cream company Wells Enterprises joined Ferrero Group in 2022.
Ferrero is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella, Kinder, Tic Tac, and Ferrero Rocher. The Ferrero Group is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which the company operates.