Emami Agrotech plans to ‘strongly invest’ in its soyabean and mustard edible oil categories and strengthen its distribution and marketing – as per the report published by indianretailer.

Read: October 2022 Issue of Food InfoTech Magazine.

Krishna Mohan Nyayapati, Director of the company shared that Emami Agrotech aims to increase its soyabean and mustard oil distribution reach to around five lakh direct outlets and invest in e-commerce and modern trade, which are expected to significantly contribute to the brand’s growth going forward.

The company also launched a new variety of its Soyabean oil and shared that with this relaunch it expects to achieve a business turnover of Rs 5,000 crore within the next 3-5 years. Presently, the brand has a turnover of under Rs 2,000 crore, shared Nyayapati.

Talking about edible oil prices, he said that the costs have been witnessing a slight increase over the last few weeks on account of strong festive demand as compared to the stabilized prices in the last month. He expects the increase to continue till Holi and stabilize around the current price range.

Emami Agrotech Limited is the edible oil and bio-diesel arm of Emami Group of Companies business conglomerate, headquartered at Kolkata. Emami Agrotech Ltd. has diverse business interests which include production and distribution of Edible Oil, Spices, Specialty Fats, Vanaspati and Bio-diesel and is further expanding its product port-folio in the food space. The company is also involved in cultivation of crops that are commercially viable through contract farming.

Also Read: Top Food Processing Companies in India 2022.

The company has created a strong presence in the Edible Oil industry with its brands ‘Healthy & Tasty’ and ‘Himani Best Choice’. In 2019, it ventured into the spice market by launching a diverse range of pure spices, blended spices and tastemakers under the brand name Emami Healthy and Tasty Mantra. It recently forayed in the Soya Chunks category with the launch of Healthy & Tasty Smart Balance Nutri Soya Chunks in 2021. The product comes with the goodness of 3 immunity building nutrients – Zinc, Iron & Protein making it first of its kind product in India.

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