PLT Health Solutions, Inc. has recently announced that Earthlight Whole Food Vitamin D has been granted the ANVISA approval for food and beverages by the Brazilian Health Regulatory Agency, thereby permitting this ingredient to be used in fortification of foods and beverages sold in Brazil.

Read: November Issue of Food Infotech Magazine.

ANVISA is responsible for the coordination, supervision and control of the activities of registration, inspection and risk control of all new raw materials in Brazil. The approval process employed by ANVISA is one of the most rigorous globally. Earthlight has earlier obtained ANVISA approval for retail supplement use in 2020. This brings a growing number of international regulatory agencies that have approved Earthlight for use. Earthlight In 2020, Earthlight had obtained Novel Foods Approval in Europe, as well as allowance in a broad range of food and beverage categories in the United States via Food Additive Petition (FAP).

According to Jay Martin, Managing Director, Global Sales at PLT Health Solutions, ANVISA’s approval of Earthlight for foods and beverages will allow Brazilian producers and multinationals to offer a clean label, transparent Vitamin D source that checks all the boxes with major consumer trends. “As a whole-food, plant-based, non-GMO and organic ingredient, Earthlight supports virtually every major food and beverage market trend and will give product formulators the most transparent, cleanest label option on the market,” Jay Martin stated. Adding further, Jay Martin stated – “Consumer products companies who invest millions in their food and beverage brands need to take a close look at the way that various clean label or plant-based Vitamin D ingredients are made. From raw materials to finished product, the production process of Earthlight is completely transparent,”  

Sustainable, Transparent, Plant-based Vitamin D

Earthlight is produced from mushrooms via a patented process by exposing these mushrooms to light. Much like the human body, mushrooms produce Vitamin D when exposed to UV light. Earthlight is a whole food ingredient that is minimally processed without any extract solvents. It contains no carriers or binders and the manufacturing process for Earthlight is published. This non-GMO ingredient delivers 1,000 micrograms (40,000 IU) of Vitamin D per gram of ingredient. Earthlight is available in both conventional and organic grades.

Earthlight is made from one of the most sustainable foodstuffs in the world – mushrooms. A study commissioned by the U.S. Mushroom Council found that production of a pound of mushrooms requires only 1.8 gallons of water, 1.0 kilowatt hours of energy and generates only 0.7 pounds of CO2 equivalent. In addition, the annual average yield of mushrooms is 7.1 pounds per square foot, meaning up to 1 million pounds of mushrooms can be produced on a single acre of land.

Taking Earthlight Global

Earthlight is marketed in Brazil by PLT’s exclusive Brazilian distributor for retail products, Barentz (Sao Paulo. According to Moses Benzaquen, Director Presidente of Barentz in Brazil, Earthlight is the Vitamin D ingredient that the Brazilian market is looking for. “Vitamin D has been a subject of intense interest in Brazil over the last few years. Earthlight is a perfect way to introduce high-quality Vitamin D into products for health-conscious people. Made from high quality mushrooms, it is organic, non-GMO, minimally processed and sustainable. It is also one of the most transparently produced Vitamin D sources on the market. We look forward to working with PLT in bringing these benefits to the Brazilian market,” Moses Benzaquen stated.

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An editor by day & dreamer at night; passionately involved with both print and digital media; Pet lover; Solo traveller.

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