Dove and Juice Press have recently joined hands for the launch of limited-time Dove x Juice Press smoothies, inspired by the indulgent ingredients and creamy, nourishing feel of Dove Exfoliating Body Scrubs.
Read: July 2023 Issue of Food Infotech Magazine.
Starting from Thursday until September 14, customers can visit any of the 80 Juice Press locations throughout the United States to buy two one-of-a-kind smoothies that is expected to satisfy anyone’s sweet tooth:
Dove x Juice Press Crushed Cherry Chia Smoothie – a sweet, vibrant blend of bing cherry, strawberry, mango, pomegranate, banana, maple, pitaya, and flax with chia seeds (v, gf).
Dove x Juice Press Crushed Macadamia Vanilla Smoothie – a cozy, irresistible blend of banana, blue spirulina, cinnamon, stevia, coconut nectar, macadamia butter drizzle, and the comfort of rich vanilla (v, gf).
With every limited-time Dove x Juice Press smoothie purchase, an exclusive QR code will be included. The customers would be able to scan to sign up as well as save $3.00 on any Dove Exfoliating Body Scrub at their preferred retailer.*
Dove Exfoliating Body Scrubs, which is enriched with the brand’s signature ¼ moisturizing cream performs more than the basic function of a typical body scrub, by providing users with both effective exfoliation and creamy nourishment to reveal softer, smoother skin after every shower. These are the primary qualities that have inspired the partnership.
“We’ve seen a growing affinity for our body scrubs on social media, particularly TikTok. New generations of beauty enthusiasts and content creators view a body scrub as an essential part of their shower routine – and they know that Dove body scrubs effectively exfoliate and nourish their skin,” stated Laura DiMiceli, Brand Marketing Director, Dove U.S. Body Cleansing. “We wanted to explore a partnership that highlighted the sensorial difference in our scrubs – amazing fragrances and creamy, nourishing textures – and Juice Press is the perfect partner to do just that.”
The partnership is being formed specifically during an exciting phase for Dove Exfoliating Body Scrubs. Earlier this year, a new luxurious scent to the range had been added by the brand with the Dove Crushed Cherries & Chia Milk Exfoliating Body Scrub. All Dove body scrubs are pH balanced, sulfate free, PETA certified cruelty free and come in 100% post-consumer recycled jars.
“Juice Press is honored to partner with Dove on our first-ever beauty collab to launch limited-time smoothies, inspired by Dove Exfoliating Body Scrubs,” stated Michael Karsch, Chairman of the Board, CEO, Juice Press. “Creating new offerings inspired by the indulgent scents of each scrub is such a unique idea and reflects a shared commitment to delivering a product with nourishing, premium ingredients.”
