Doritos is set to hand over its platform to spotlight the brand’s latest innovation: Dinamita after 23 years of Super Bowl appearances.
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“Doritos has a long history of delivering fan-favorite Super Bowl commercials, but new pack-a-punch flavors, unique shapes and some spicy stars will make Dinamita’s Super Bowl commercial a campaign that will get snackers across the country buzzing like never before,” stated Tina Mahal, Senior Vice President of Marketing at PepsiCo Foods North America. “This relaunch of Doritos Dinamita proves that spicy is about more than just heat, and both Dinamita varieties give snackers looking for that extra crunch a new favorite Doritos form.”
With a spectrum of flavor and spice that’s ready to disrupt the snacking aisle, Doritos Dinamita introduces four new flavors and a new sticks shape which join Doritos Dinamita Chile Limón just in time for the big game:
– Doritos Dinamita Chile Limón is the OG Dinamita, rolled for extra crunch and boasting a tangy, citrusy heat.
– Flamin’ Hot Queso is rolled in the original form and packed with explosive cheesy flavor, spicy heat and an extra crunch.
– Smoky Chile Queso offers a uniquely robust queso flavor and a smoky, spicy kick in the brand-new shape, Dinamita sticks.
– Tangy Fiery Lime bursts with sour spice, zesty lime and crispy chomp in the new sticks form.
– Hot Honey Mustard combines bold, tangy mustard flavors and a hot honey kick in the new sticks form.
With a newly launched TikTok page and multi-media marketing campaign, in-person sampling at stores and colleges across the country and additional upcoming fiery announcements leading up to Super Bowl LVIII, Doritos Dinamita is inviting spice fans to “Go ahead, try us.”
Its relaunch just in time for the big game follows Doritos’ inclusion in the launch of “Taste of Super Bowl,” Frito-Lay’s 2024 NFL Playoff campaign. The new television commercial features three football legends as they rediscover the taste of victory – but this time with a chip-inspired twist that transports them right back to the feeling of celebrating on football’s biggest stage.
