More than 90 years after Dole Packaged Foods, LLC introduced its pineapple juice to consumers, the tropical beverage and the extraordinary people who drink it are finally getting a day of recognition with the first ever National Pineapple Juice Day. Dole is celebrating the inaugural National Pineapple Juice Day on August 17 by inviting fans to join in the fun with “PJ in your PJs” brunch parties nationwide, embracing a unique twist on the festivities.
As part of the national observance, Dole encourages juice fans to enjoy their days differently by making a simple and delicious change to the typical morning routine by switching to Dole® 100% Pineapple Juice. Anything but ordinary, it’s made with sweet, sun-ripened pineapples picked at peak freshness, with a vibrant, golden-yellow hue reminiscent of liquid sunshine straight from the tropics. Whether pouring a glass to accompany your daily breakfast, or adding a splash of excitement to a favorite cocktail or mocktail, every tropical sip brightens up a regular day into one that’s infused with a taste of sunshine.
“All of us at Dole are so proud to have created National Pineapple Juice Day as a way to celebrate the delicious, tropical flavor of pineapple that stands out from other fruit juices. Dole has been providing juice lovers the refreshing taste of sunshine in a can for close to a century, and we’re looking forward to fans nationwide celebrating the beverage as unique as they are on National Pineapple Juice Day and beyond.”
Orzse Hodi, President, Dole Packaged Foods, USA
To help get the “PJ” party started, Dole has teamed up with lifestyle brand Printfresh to offer custom-branded luxury pajama sets. PJ fans will have the opportunity to win their own “pajama party starter packs” featuring the comfy PJs and Dole® 100% Pineapple Juice* via @DoleSunshine and @Printfresh social media pages.
“Known for our vibrant, organic cotton loungewear, Printfresh is committed to making every day brighter, which also perfectly embodies the spirit of Dole’s values to leave a positive impact on people and the planet. As a woman-owned and ethically conscious brand, we offer bold designs and inclusive sizing to ensure there’s an ideal fit for everyone. Our hand-crafted designs offer a unique change of pace when it comes to cozy time, so teaming up with Dole Pineapple Juice was the perfect pairing.”
Amy Voloshin, Founder, Printfresh
As we approach National “PJ” Day on August 17, Dole invites you to sit back, slip into your Dole-branded pajamas, and sip some “PJ in your PJs” with Dole® 100% Pineapple Juice. Let your glow show on social media, and show us how you celebrate with #DolePineappleJuice #NationalPineappleJuiceDay #PJinyourPjs #LetYourGlowShow @dolesunshine.
Delicious and an excellent source of Vitamin C, Dole® 100% Pineapple Juice and Dole® Light Pineapple Juice Drink products are available for purchase online and in-stores at retailers nationwide, including Albertsons, Amazon, Kroger, Publix, Walmart and others.