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Dineout has planned to diversify its portfolio of live events with the acquisition of the nation’s largest event and experience curator, SteppinOut. This will allow the brand to host several types of offline experiences including food festivals, live comedy events, movie nights, night markets, and many more. This is also a step further in the company’s goal of creating memorable experiences while expanding its overall value proposition to pan-India consumers. This is the 5th acquisition for the company following Resto, Torqus, Gourmet Passport and Binge Digital.

The synergies of these brands will permit the company to design a unique experience for its users. With the company hosting 1000s of restaurant partners, and the brand hosting new and creative events, the coming together of the platforms is a service that no other brand in the country will be able to provide.

Ankit Mehrotra, CEO and co-founder of Dineout stated- “After being stuck indoors for about one year, coming out of the pandemic, we are witnessing trends of revenge consumption, with people opting to dine out more and also to experience various types of events. At Dineout, we’re all about the best experiences and arranging offline events in India is the next best thing we’d like to offer. I am truly thrilled to have the SteppinOut team be a part of our family. Our visions and audiences are mutual, and together we will make going out as seamless and entertaining for users and as profitable for our restaurant partners.”

Safdhar Adoor, founder of SteppinOut declared- “We desired to make it big in the events space, and our collaboration with Dineout makes our dream even bigger! We are pleased to expand and leverage this collaboration to make the experience of ‘going out’ better for Indians as a whole! It gives SteppinOut to curate events at scale across India with the infrastructure built by Dineout.”

As a team, both companies are working on creating some IP’s in offline events across 20 cities in India. Some of these events in the pipeline are:
– Dineout SteppinOut Night Market – A one stop for all shopping and flea experience that boasts of a wide array of pop-up stalls.
Next up: Taj West End, Bangalore on 28th February, 2021. The Taj Krishna, Hyderabad on 6th Marc, 2021. Dineout Live – A series of curated weekend nights for music lovers. Live bands, electronic artists, and great offers on food and beverages, Dineout Live is all about taking gigs to the next level.
– Dineout SteppinOut Comedy Nights – We all could use a good laughter dose as normalcy returns. Featuring some of India’s most loved stand-up comedians like Akash Gupta, Gaurav Kapur, Nishant Suri, Rahul Dua, and many others.

– Dineout SteppinOut Food Festivals – Brings together all food aficionados under the same roof to immerse into assorted menus and beverages from the city’s top restaurants and chefs.
– Dineout SteppinOut Movie Nights: Bringing back watching movies under the stars served with food and drinks following hygienic and social distancing norms.


Through this acquisition, the company is one step closer to offline diversification, adding an omnichannel ecosystem in its bouquet to provide the best of both worlds to the patrons. The collaboration also gives a push to the partnership that the brands have since the last five years.

Shashank Gaurav
Author

A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

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