Del Monte, the premium packaged foods brands from FieldFresh Foods, has unveiled packaged King Coconut Water, which is well-known for its superior health and taste benefits.
Del Monte is the first brand in India to supply King Coconut Water and raises the bar in the fast-growing packaged coconut water category as consumers increasingly adopt more salubrious lifestyles.
A native of Sri Lanka, King Coconut water is enriched with electrolytes and is perceived a natural sports drink. This drink aids to hydrate and replenish lost body fluids whether it’s post a workout or a hot day in the sun through nutrients such as Sodium, Potassium, Calcium. King coconut water outshines all other coconuts when it comes to taste. It is naturally sweeter with a slight nutty flavour, it possesses less than 60 kcal.
The brand’s King Coconut Water, which is absolutely free of preservatives, comes in limited edition offer of 250 ml tetra pack costing Rs 269. It can be purchased from leading modern retail outlets as well as e-commerce platforms such as Amazon and Grofers with alluring introductory offers.
Yogesh Bellani, CEO, FieldFresh Foods stated- “We are delighted to bring to India what is regarded as the best variety of coconut water in the world. Today, customers are prioritising high quality, immunity boosting foods and look for hygiene safe options. Del Monte’s preservative free and world-class packaging keeps the goodness of King Coconut Water intact. We have received phenomenally positive response to the product during pre-launch trials and believe that we have a highly differentiated offering in this fast growing category.”
The packaged coconut water market in India is anticipated to grow at a CAGR of 23%. According to a research conducted by the company, in the post pandemic era, one in two customers aspires to spend more on health and wellness products/supplements to strengthen health and immunity.
