Death Wish Coffee Co. has updated its portfolio with the launch of its first-ever Light Roast blend – a perfect balance of sweet, bright, and bold. The Premium USDA Organic and Fair Trade Certified Blend Delivers a Bright, Smooth, and Bold Taste Unlike Any Other. Death Wish Coffee is the number one Organic and number one Fair Trade coffee brand in the United States.
The three-bean blend was intentionally crafted to highlight the sweet fruit notes of Colombian coffee, the bright acidity of Peruvian coffee, and the depth and body that premium Robusta has to offer. Slow-roasted to perfection, this complex brew will suit coffee enthusiasts who are seeking a lighter roast to invigorate their senses and keep them going all day long without compromising on quality or flavor. The Fair Trade Certified, USDA Organic, and Kosher roast can be enjoyed hot or iced and sipped during any time of day for a sustainably sourced pick-me-up that consumers can feel good about. Death Wish Coffee Company’s launch of its first-ever Light Roast blend adds a perfect balance of sweetness.
This addition is an expansion of Death Wish Coffee Co.’s core lineup of premium Medium, Dark, and Espresso roasts, which comes in response to the shifting flavor preferences of younger consumers.
“This exciting addition completes our core portfolio of Medium, Dark, Espresso, and now Light roasts —providing a range of high-quality, Fair Trade Certified, and USDA Organic roast shades for the discerning coffee consumer. We are excited to offer a light, bright, and bold coffee for the new generation of coffee consumers that don’t want their parents’ coffee brand.”
Tom Ennis, President, CEO, Death Wish Coffee
Light Roast is available in 16 oz. ground bags, with whole bean and single-serve pods to follow. Outside of its core line, Death Wish Coffee Co. also sells flavored options that are Fair Trade Certified and made with no artificial flavors. Each product follows rigorous standards that protect the environment and livelihoods of coffee farmers.