Danone India’s mission is to bring health to as many people as possible through food and with the launch of AptaGrow, we have entered the children’s health beverage category. This product meets the nutritional needs of children over the age of 36 and is offered in delicious chocolate and vanilla flavors. This product is a scientifically developed children’s health drink containing 37 nutrients and contains a unique blend of prebiotics and DHA for the physical and cognitive development of children. The unique Nutri Absorb formula allows for better absorption of important nutrients that support better growth.
In India, infants suffer from the dual burden of undernourishment and overeating, which poses an important growth problem. According to a recent Momspresso survey of 1,200 urban mothers, 80% of mothers were worried about their child’s growth, but the 69th child did not live up to expectations. Seventy-three percent of mothers believed that inadequate intake of nutrients resulted in inadequate growth. The top three concerns that emerged from the survey were height, muscle growth, and brain development.
Adjusted to meet the nutritional needs of growing Indian children. Contains 100% milk protein and calcium to support height, prebiotics and vitamins A, C, D to support immune health, DHA, iron, folic acid and iodine to support brain development. This low-fat beverage helps children grow healthy, which makes this delicious and nutritious chocolate / vanilla-flavored healthy beverage the perfect choice.
Speaking at the launch, Himanshu Bakshi, managing director, Danone India, said, “At Danone, our goal is to innovate and offer products and services that meet the nutritional needs and expectations of consumers at every stage of life. With this launch, we endeavour to support healthy eating and drinking habits from an early age since these are the foundation years that contribute to health later in life. AptaGrow is scientifically designed to meet the nutritional needs of growing children and address concerns mothers have regarding the nutrition intake of their children.”