Dalda Vanaspati ropes in Chef Sanjeev Kapoor as its brand ambassador

Celebrity chef Sanjeev Kapoor has joined Dalda Vanaspati as its brand ambassador.

The brand that has been a part of our daily diet, special occasions and festive celebrations for generations, continues to serve the Indian kitchens with time-tested quality and unmatched taste. And with chef Sanjeev Kapoor endorsing it now, it is only a testimony of the legacy and trust the brand enjoys.

To begin with, Sanjeev Kapoor will be seen in a series of videos in the brand’s upcoming drive ‘Jaanch Parakh Lo’. It is the brand’s reassuring move that brings forward the story of goodness, legacy, taste and how it has withstood the test of times in its commitment towards offering premium quality products always. In one of the videos, the master chef walks down his childhood memories lane while preparing biryani, inducing nostalgia. It is worth saying that through this partnership, the two synonyms to taste and authentic Indian food, have teamed up together.

Milind Acharya, head of marketing, Bunge India Private Limited stated- “When we talk about authentic Indian taste, there are only two names that come to my mind, Dalda Vanaspati and chef Sanjeev Kapoor. While there are many brands which have been there for decades and are going strong but a cooking medium brand belonging to the FMCG sector which has lasted this long, itself speaks volume of trustworthiness and genuinity of Dalda. And when it came to communicating the brand message, there couldn’t have been anyone else other than the Chef Sanjeev Kapoor, who is recognized across the nation as the representative face of high-quality Indian cooking and someone who himself believes in Dalda Vanaspati.”

Chef Sanjeev Kapoor stated- “I am really thrilled about this collaboration with Dalda Vanaspati; a brand which has not just been my personal favorite but has been an industry leader in the cooking medium for decades. Nostalgia covers me around whenever I prepare a dish with Dalda Vanaspati and takes me back to my childhood. The authentic flavour it imparts to the dishes has made it the go-to choice for generations together. Over the years, there has been a major shift in the lifestyle of consumers and they are now more conscious about their fitness. In compliance with the same, Dalda has also evolved over the years and has become a better cooking medium, however I can tell you that its immersive taste is still the same.”