Dabur, our one of the most trusted brand for proprietary food and edibles is now going to make your food smoother and tastier. Dabur is entering into Ghee segment, this remains a miniature of a huge plan Dabur has formulated to expand its brand portfolio. As corona engrossed the world, Dabur fastracked all its launches and this time Dabur Ghee is going to feature for the first time on E-commerce platform Grofers.

It is a natural immunity booster with antioxidant properties improves digestion and is a good source of energy and in these uncertain times, as more and more consumers are using e-commerce channels to purchase food products, we have joined hands with Dabur to provide our consumers easy and fast access to natural and healthy products they love,” said Anish Srivastava, VP-Category at Grofers.

Previous, Dabur had forayed into the edible oil segment with the launch of its cold pressed mustard oil.

Dabur is sworn to its motto of being dedicated to the health and well-being of every household. We are moving forward on this mission with the launch of Dabur 100 percent Pure Cow Ghee,” said Dabur India DGM Marketing (Innovations) K. Ganapathy Subramaniam.

Company is fully bent on working intricately to bring the brand at the top. Staying top on the current Immunity boosting demands Dabur has several sub-brands lined up, will feature gradually.

Dabur has already numerous segments namely Dabur Homemade, Dabur Honey, Dabur Dental Care and My Beautifully Natural etc. Dabur was established By S.K Burman in 1884, headquartered in UP. Fascinatingly Dabur term was derived from “Daktar Burman”.



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