Curefoods, a cloud kitchen aggregator housing brands such as EatFit, Frozen Bottle, CakeZone, and Great Indian Khichdi, has secured an undisclosed investment from Bollywood actor Varun Dhawan. The company has also inked a long-term association with him, making him the brand ambassador for EatFit – a brand under Curefoods.
Varun Dhawan’s investment in Curefoods coincides with the launch of its multi-brand D2C food ordering platform. The platform is aimed at providing direct access to its popular brands and also offers food subscription options, especially for its healthy food brands, which customers can consume multiple times a month.
Read: March 2022 Issue of Food InfoTech Magazine.
Commenting on his association with Curefoods, Varun Dhawan, said, “I strongly resonate with Curefoods and Eatfit’s mission to provide access to multiple food categories while featuring healthy options. As such, I am beyond excited to endorse Ankit and his team as an investor and brand ambassador. I can’t wait to show the audience some of the great campaigns we have in the works.”
Curefoods has most recently announced the acquisitions of Frozen Bottle and south India franchise rights of Sbarro. The company has also secured USD 62 million in funding at the beginning of 2022.
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Speaking on latest investment in the company, Ankit Nagori, Founder of Curefoods said, “ Having Varun Dhawan with Curefoods as an investor too adds another level to our association with him. His belief in our capabilities and vision really encourages us further to scale greater heights. We are excited to have him on board right around the time of our D2C platform launch and hope that we can make greater headway in the industry together.”
