Country Delight has announced the launch of its all-new Oats Beverage, which is its first foray into the fast-tracking plant-based drink category. Oats drink is developed to serve health-conscious consumers who want a healthy and affordable alternative drink. The drink is developed just like the rest of Country Delight products with merchandise standards of purity, quality and freshness.
Consumer preference change: Oat and Plant-Based Drink Gain Momentum
The prevalence of lactose intolerance in India, where this beverage covers a large part of the population, comes to its rescue with the availability of the quality oat beverage being offered at a low cost for a smooth, lactose-free drink that does not taste any less. As the demand for plant-based products rises in the market, Oat Beverage of Country Delight will redefine the category with its rich flavor and undisputed nutritional values. This product is based on high-quality Australian oats, does not include any chemical additives, preservatives, or added sugars, and contains fiber, vitamins, and minerals, thus being the product of choice among consumers with lactose intolerance, people who exercise, and their health-conscious peers.
“At Country Delight, we are constantly innovating to meet the evolving needs of our consumers. With the launch of Oats Beverage, we aim to provide a nutritious, plant-based alternative without compromising on taste or quality. Our mission has always been to make India live better, and this product is another step towards offering wholesome, nutritious food choices.”
– Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight.
Country Delight Oats Beverage The product features include
Country Delight Oats Beverage is not only a clever but also a healthy product, as it has plenty of positive points that will make it an excellent product to consume in the current healthy climate. It is also lactose-free and thus suitable for individuals undergoing cases of lactose intolerance who tend to suffer digestive sensitivity. It is gentle to the stomach and enhances good digestion due to the soluble fiber (beta-glucan) that it contains and lacks lactose or casein—major causes of bloating and discomfort.
Unlike quite a number of other beverages beyond the plant, which use some of the widespread allergens, such as soy or nuts, this Oats Beverage does not go through either of those. The product does not also contain any sugar or preservatives. It is sweetness-free, and it contains no artificial sweeteners, which means consumers can indulge themselves in a minimally processed, plant-based drink. With a mix of purity and quality, this oat beverage fits into the promise that Country Delight offers, i.e., providing healthy, fresh, and trustworthy products to Indian families.
Oats Beverage by Country Delight will cost Rs. 40 as a 400 ml pack and be ordered on the Country Delight app.