PopUp Bagels, the innovators behind the “Not Famous, but Known” bagel and schmear brand, has announced that they have teamed up with the OREO Brand, AMERICA’S FAVORITE COOKIE®, to launch an exciting new flavor: Cookies and Cream Cheese Made With OREO®. This epic collaboration blends PopUp Bagels’ ultra-fluffy schmear with the irresistible crunch and iconic flavor of OREO® cookies, creating a sweet topping perfect for bagel lovers and cookies and cream enthusiasts alike.
“Creating Cookies and Cream Cheese Made With OREO® was a no-brainer for us. We’re just as excited as the public to get our hands on this limited-edition taste and bring OREO® cookies in on the PopUp Bagels craze. The blend of iconic OREO® cookies with our renowned schmear is truly something special.”
Adam Goldberg, Founder, PopUp Bagels
The Cookies and Cream Cheese Made With OREO® will debut exclusively at PopUp Bagels locations from August 14 to August 20, 2024. However, eager fans can guarantee their batch for this exciting collaboration by pre-ordering beginning August 11 at www.PopupBagels.com. This limited-edition offering promises to elevate your bagel experience with the fan-favorite taste of OREO® cookies, making it a must-try for anyone seeking an added layer of sweetness in their bagel routine.
Founded in the heart of a pandemic in Adam Goldberg’s kitchen, PopUp Bagels began as a simple mission fueled by passion and dedication—to craft unmistakably perfect bagels with no frills, just the essence of simplicity… crispy crusts, soft crumb centers, the right size, and an ideal proportion of seeds.
What started in a small kitchen quickly evolved into a culinary sensation, winning over locals’ taste buds and hearts, as well as winning Brooklyn’s BagelFest Best Bagel award two years in a row. Today, PopUp Bagels is a name that spans several neighborhoods, including five towns in Connecticut, its most known location in Greenwich Village, NYC, and now the Upper West Side and Upper East Side, with exciting new locations to come next. Our brand extends further with seasonal locations in East Hampton, Palm Beach, Wellesley, and beyond.