Coffee Board of India has partnered with Amazon India to launch the select premium coffee brands on the popular online marketplace. Coffee Board of India is an organization for the coffee industry in the country and is managed by the Ministry of Commerce and Industry.
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Through this association, a premium range of coffee will be available on Amazon.in, that are sourced from the coffee-producing regions of India including Karnataka offering 100 percent Arabica, Arabica and Robusta Blend, Chikmagalur, and Coorg Arabica. India’s coffee culture is growing, and customers can expect exciting offerings on Amazon.in to buy their favorite beverage online. With this association, the sellers and small businesses stand to benefit from increased customer demand, the discovery of their products, and higher sales ahead of the festivities.
Nishant Raman, Director – IN Consumables, Amazon India said, “We are thrilled to partner with Coffee Board of India to allow our customers to access a range of premium quality coffee on Amazon.in. This is in line with our endeavor to offer flavors of Indian coffee at value offers with the convenience of safe and fast delivery to our customers. Indian brands find value to partner with us and selling on A.in and this offering is an arm to boost ‘vocal for local’. Ahead of the festive season, associations like these will support Amazon.in in offering a wider selection of regional products for customers, which represent India’s rich socio-cultural fabric.”
K.G. Jagadeesha, IAS, CEO and Secretary, Coffee Board of India said, “Now, we are expanding our reach by launching four premium coffees such as Coorg Arabica Coffee (GI), Chikmagalur Arabica Coffee (GI), 100 percent Arabica coffee, A blend of Arabica and Robusta under ‘India Coffee’ brand and affordable coffees such as 100 percent Arabica and A blend of Arabica and Robusta under ‘Coffees of India’ brand. Coffee Board’s collaboration with Amazon is expected to boost domestic coffee consumption. Our coffees are sourced from the best coffee estates to suit the taste of millions of coffee connoisseurs across the country.”
As the seventh largest coffee producer in the world, India exports 70 percent of its coffee overseas. Acclaimed as a region known for the origin of high-quality coffee, India has created a niche for itself with seven Geographical Indication (GI) registered coffees that are offered globally. As international price volatility challenges prevail, the Coffee Board of India is strengthening the domestic appeal for pure coffee in India.