Coca-Cola has recently announced that it has partnered with beloved local pizzerias across the United States to launch Toss In, Take Out – a traveling restaurant takeover to serve up delicious slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle.

Read: September Issue of Food Infotech Magazine.

New Yorkers can forget their wallet for a day and savor a slice of pizza at the famous Bleecker Street Pizza on Oct. 24 as the first restaurant takeover stop! Coke will then head to Goodfellas Pizza & Wings in Atlanta on Nov. 2, and Lou Malnati’s Pizzeria in Chicago on Nov. 7. Consumers who bring in any empty plastic beverage bottle to recycle (including non-Coke products) will have the opportunity to use it as currency to receive their hometown’s pizza and a cold 20-oz Coke beverage served in a 100% recycled plastic bottle*.

“Legendary Chicago Deep Dish and Coke are a perfect pairing at Lou Malnati’s, and we’re thrilled to partner with Coca-Cola on this recycling program,” stated Marc Malnati, Owner, Lou Malnati’s Pizzeria. “We will soon offer their 20-oz bottles made from 100% recycled plastic* at all our locations in Chicagoland. Bring any recyclable plastic bottle into our West Loop restaurant at 1259 West Randolph Street on Tuesday, November 7th, and we’ll buy you a slice and a 20-oz bottle of Coke to celebrate!”

Coca-Cola Trademark first launched bottles made from 100% recycled plastic* in 2021 across California, New York and Texas and was a first-of-its-kind innovation for the brand in the United States.

“The expanded availability of Coca-Cola Trademark products in 100% recycled plastic bottles advances our ambitions to reduce virgin plastic and drive a circular economy for our packaging, the fundamental principle behind our sustainable packaging initiative, World Without Waste,” stated Kurt Ritter, Vice President & General Manager, Sustainability at The Coca-Cola Company North America. “Our ability to use 100% recycled plastic is a direct result of consumers’ sustained commitment to recycling. In the future, we plan to bring this design innovation to more brands and markets.”

With 20-oz bottles made from 100% recycled plastic* expanding its availability, Coca-Cola expects to save over 37 million pounds of new plastic on an annual basis – the equivalent of approximately 890 million bottles – in 2024 alone. The shift is also estimated to reduce over 39,000 tons of CO2 equivalent annually in the United States – the equivalent of taking around 8,400 cars off the road for one year. This expansion of bottles made from 100% recycled plastic* advances The Coca-Cola Company’s progress toward its World Without Waste goal of using at least 50% recycled material in bottles and cans by 2030 globally.


An editor by day & dreamer at night; passionately involved with both print and digital media; Pet lover; Solo traveller.

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