Coca-Cola India, one of the leading beverages companies, has announced the launch of Fanta’s new flavor, Apple Delite.
The company has rolled out a new TVC featuring Bollywood actor Kartik Aaryan as the brand ambassador. The commercial aims at fostering excitement and energy for another fun version of Fanta.
With the onset of the summer season, Indian consumers will be able to experience a new refreshing sparkling drink made with real apple juice that will refresh their minds, body, and spirit. It would be sold in packs of 250ml, 600ml and 750ml packs. With the launch of Fanta Apple Delite, the brand will be catering to two flavors in India.
Commenting on the launch of the new apple-flavored drink, Tish Condeno, Senior Director – Sparkling Flavors, Coca-Cola India and Southwest Asia, said, “In line with our vision of ‘Beverages for life’ and staying focused to the evolving taste and preferences of our consumers today, we decided to foray into the Apple flavor segment.’’
She further added, ‘‘Our innovation priorities and extensive research led us to bring in a refreshing twist to sparkling apple with new Fanta Apple Delite. Moreover, Kartik brings his own zest and energy to the brand in a delightful way. The bright, summer scenes from our latest commercial, remind our consumers to stay at their playful best, despite the challenging scenarios.”
Fanta Apple Delite will be available on shelves across key markets in India early this summer. It will be available in more than half a million stores across the country.
Fanta is the market share leader in the orange segment, and with the new variant, the brand hopes to expand its market share in the entire fruit-flavored segment.
The new flavor, which is expected to be a high-impact seller, will further help Coca-Cola India strengthen its position in the soft beverages category in the country.