The Clearly Food & Beverage Company ULC, producer of the Clearly Canadian line of premium-flavored sparkling waters, has recently introduced 6-Pack SleekCans in their iconic “Originals” and new “Zero Sugar” flavors.
Fueled by a fan-led online crowd-funding campaign, a beloved cultural phenomenon from the 90s has made a remarkable return, driven entirely by passionate fans. The demand for the iconic glass bottles surpassed projections, growing rapidly in the market. Responding to consumer feedback, it has expanded its offerings to include 6-pack cans, providing better value and catering to new ways fans can enjoy the brand, particularly in settings where glass safety is a priority.
“The love and desire for Clearly Canadian from our fans never ceases to amaze us. Rest assured that our iconic blue glass bottle is here to stay, as it is preferred by many of our consumers. But our consumers and retail partners have been seeking multipacks and Can formats for some time, and we were able to set up our manufacturing to deliver on that ask. In addition to offering fans new occasions and convenient packaging with Cans, we saw an opportunity to provide better value to our fans in the multipack format.”
Paul Tepperman, CEO, Clearly Canadian
Clearly Canadian recently won several prestigious InnoBev Awards 2024 including “Best in Glass” winner for Clearly Canadian Essence; “Best in Glass” finalist for Clearly Canadian Clearly Sparkling; “Best in Can” finalist for Clearly Canadian Original Cans; and “Best Premium Drink” finalist for Clearly Canadian Clearly Essence.
Clearly Canadian Originals and Zero Sugar Cans are offered in 6-packs of 12oz/355mL SleekCans. Clearly Canadian ‘Originals’ 6-pack Cans are available in the top flavours from the 90’s, including Mountain Blackberry, Wild Cherry, and Orchard Peach and our new Zero Sugar range. The 6-pack Cans are currently available in the USA at all Kroger banners nationwide, Food Lion, Amazon, and expanding to more Retailers across the USA.
“Our environmental responsibility to protect the nature & beauty of Canada is something we pride ourselves on. Cans are fully recyclable and can be returned for refund in most of our markets. They simply offer an additional, convenient way for our fans to enjoy Clearly Canadian. It’s a sustainable packaging choice to protect our natural sparkling Canadian spring water from source”.
Casey Howe, VP, Marketing, Clearly Canadian
“With these exciting product launches, we continue expanding Clearly Canadian’s availability to reach wider audiences. Our goal is to maintain our position as North America’s fastest-growing and leading premium alternative beverage brand – the brand of choice for conscious consumers who want a better alternative to Soda and know that Clearly Canadian’s company ethos permeates through every aspect of the brand.”
Paul Tepperman, CEO, Clearly Canadian
In addition to expanding its Can portfolio, the brand has expanded its retail footprint and is now available at all Kroger banners, Albertson Safeway, Publix, and Ahold Dalhaize banners. This year, the brand expanded into 1,400 Walmart doors, Costco USA, select Target stores, gopuff, Raley’s, Bashas’, Loblaws, and Whole Foods in Canada.
“Clearly it’s our water that makes us so unique and flavourful. Clearly Canadian is crafted with sparkling Canadian spring water from award-winning springs, natural fruit flavours, and simple ingredients. Our Clearly Canadian ‘Originals’ lineup is the mid-calorie full-flavored sparkling spring water category leader, so offering our iconic ‘Originals’ in Cans is a natural fit.”
“Cans are our biggest innovation launch on the brand since our retail re-introduction in 2017, and we will continue to provide solutions for our fans to enjoy Clearly Canadian anytime and anywhere.”
Casey Howe, VP, Marketing, Clearly Canadian