CI Group, a leading UK marketing agency network, has announced the appointment of Scott Snell as a non-executive director. With an outstanding legacy of delivering award-winning campaigns and impactful strategies across industries, this appointment positions CI Group to further strengthen its reach within the food & beverage sector and aligns with business goals to double the company size over the next three years.
With a distinguished career in commercial leadership and known for delivering transformation, Scott brings over two decades of experience across some of the UK’s most prominent food and beverage businesses. Having held pivotal roles at leading global brands like PepsiCo and Mondelez, his proven track record of driving growth, fostering partnerships, and delivering transformational change will be instrumental in broadening CI Group’s industry footprint.
In his new role, Scott will support the continued growth of CI Group within the FMCG sector, building on the group’s existing credentials with leading brands such as Pladis and Allwyn. He will also provide strategic counsel on partnerships and go-to-market strategies that align with evolving consumer behaviors and the increasing demand for integrated, insight-led marketing solutions.
“CI Group has an impressive history of helping businesses achieve measurable success through creativity, strategy, and innovation. I’m excited to join the team at this pivotal time and look forward to bringing CI Group’s exceptional capabilities to the food & beverage industry, ensuring brands can connect with consumers in meaningful and impactful ways.”
– Scott Snell, New Non-Executive Director.
“Scott’s experience in food and beverage leadership and commercial strategy will be invaluable as we deepen our focus on the retail and FMCG sectors. He joins us at an exciting time, following our third consecutive year of 18% growth in 2024 and bold plans for continued expansion. As we scale and diversify, his perspective will help us apply our unique approach to a new sector, unlocking fresh opportunities for our clients. We’re thrilled to welcome him to the board.”
– David Watt, CEO of CI Group.
This strategic expansion into the food & beverage sector underscores CI Group’s commitment to staying ahead of industry trends and delivering solutions that drive growth and customer engagement.