Charcoal Eats, a Mumbai based restaurant chain has introduced the first plant-based Chicken Keema Biryani in India.
This 100% plant-based Chicken Keema Biryani is mainly intended for the consumers who are extremely fond of consuming meat, but at the same time are putting in conscious efforts towards cutting down their meat consumption for various reasons being ethical, religious, environmental or health. This offering is mainly to encourage vegetarians to experience the taste and texture of non-vegetarian food, while at the same time not having to eat an animal. Moreover, given the fact that a majority of people who consume plant-based meats globally are neither vegans nor vegetarians, this Biryani allows omnivores who are looking for diversity in their diet with plant-based options without having to compromise on the taste or texture of non-vegetarian food.
This biryani possesses the taste, texture, mouth feel and bite of a real chicken. This creation provides the solution to the age-old question of whether a biryani can be vegetarian with a resounding “Yes”!
Plant-based meat products have managed to compete with animal-based meat products in all aspects, be it taste, price, accessibility and ease of use after engaging in experimentation for several years and spending tens of millions of dollars.
Plant-based meat products also possess a number of health benefits. Plant-based ingredients are a source of vitamins, minerals and antioxidants. Research shows that plant-based diets are likely to be beneficial for weight management, diabetes and microbiome. Research also suggests that these may help to prevent various health issues, such as hypertension and cardiovascular disease, owing to its inherent low cholesterol and sodium levels and high fibre content and without compromising on the taste and experience of non-vegetarian food.
Plant-based meat can also emerge as a sustainable answer to global food security as well as to help address environmental concerns with respect to raising animals for consumption. Huge amount of resources are required to produce meat, namely water, crops and land. Moreover, according to the United Nations, the meat industry is the largest source of greenhouse gas emissions (GHG) in the world.
Consumers across age, location, income and education levels have begun to realize the benefits of consuming plant-based meat – not only for themselves, but also for the planet. Giant food companies have been launching meat alternatives throughout the world. Recognizing this opportunity, major global meat producers have been investing heavily in plant-based alternatives.