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Seven years after making its debut in India, Chandon, LVMH’s sparkling-wine Maison, unveiles a refreshed brand identity, for the first time since its establishment, with attractively updated packaging that is equally as magnificent as the liquid contained within it.

The brand’s creative new visual identity pays homage to the its extensive winery community with its exemplary seven point ‘star,’ representative of six globally acclaimed wineries – across Argentina, Australia, Brazil, California, China and India – and of its pioneering spirit always on a pursuit to uncover a world full of possibilities. The mark celebrates the brand’s top-end position as the largest sparkling wine estate across the world with 1400Ha completely dedicated to grow grape varieties dedicated to bubbles.

Kaushal Khairnar, Chandon India Winemaker stated- “The pioneering spirit has been implanted within the Chandon’s DNA since the inception of our Argentinean winery, in 1959. Since then, we are continuing to discover novel methods and terroirs in the most fortuitous lands to keep our sparkling wines at the pinnacle of the category – and this new visual identity is a manifestation of that. Being connected to the global wineries, we are dedicated to this time-honored craft across the globe.”

The new zestful look and feel of the brand typifies the values while simultaneously captivating loyal consumers and alluring adventurous new shoppers with its impressive vertical design.

Sibylle Scherer, global president of Chandon declared- “The launch of our new brand identity foreshadows a new era at Chandon, which is a direct depiction of the values we defend and safeguard – courage, collaboration and inspiration. Since 1959, we have never come to a halt. We are always pioneering, hunting for adventitious lands, always adding newer innovations to our techniques to enchant our customers. Presently, we are a pleased and diverse community of explorers with winemakers of 7 nationalities across 6 countries encompassing 4 continents. We are glad of how our brand has been transforming in the last 60 years and are sure of its upcoming fruitful journey, especially in India.”

Shashank Gaurav
Author

A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

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