Tinychef , Celebrity AI platform, backed by Asha Shete, Bahubali Shete and Chef Sanjeev Kapoor has acquired Zelish in undisclosed amount.

Tinychef platform was founded by Rakesh Edavalath, Saakshi Jain, and Arpit Joseph, two years ago with support of Techstars accelerator, Bosch and simens Home appliances company.

Speaking on the acquisition Zelish, co-founder, Saakshi Jain said, “We’re really excited about this acquisition as it will help us take the Zelish experience into the world of voice-assisted cooking. With Tinychef in the picture, users can look forward to a completely hands-free experience. We are looking forward to the Zelish app spreading across the Indian sub-continent and growing its presence globally in the North American market as well.”

Rakesh Edavalath, co-founder of Zelish, said, “We are thrilled to expand the vision of our tech-first platform Zelish to become a voice-guided assistant thanks to Tinychef. Most people who manage the kitchen complain that there is a constant back and forth between operating their phones and managing the said tasks. People will soon be able to relish the Zelish experience on voice assistants like Alexa instead of going back and forth on recipe videos.”

Tinychef has been quite popular among cooking enthusiasts with over 3 million recipe discoveries and around 1.7 million dishes made using voice assistant backed by celebs.

Bahubali Shete said, “As a pioneer in voice-first solutions on smart speakers for consumers in the kitchen, adding smartphones was the natural next step for us so that we become truly a ‘device agnostic’ smart kitchen assistant. ‘I am super excited to bring Zelish into Tinychef’, would be an understatement given the potential of the combined solution, team and partnerships that we bring together. I am really bullish that we will make Tinychef as the default kitchen assistant for every kitchen around the world.”

Sanjeev Kapoor said, “I have always tried to impact kitchens in India and across the world with simple and healthier recipes and tips that households appreciate. I am looking forward to seeing kitchens across the world get even simpler with these two wonderful brands combining into something even more powerful.”

At present, platform has around 100,000 users in India along with over 25,000 users in US especially Canadian and North American territories.


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