Fast-moving consumer goods (FMCG) firm CavinKare announced the appointment of actress Nadiya as the brand ambassador for its newly launched food safety brand SaaFoo.

SaaFoo houses a variety of cleansers that are potent to eliminate surface contaminants of fruits, vegetables and meat.

Nadiya, a well-liked household name, would be seen advocating SaaFoo Vegetables & Fruits Wash and SaaFoo meat wash as a part of advertising campaign-#SaaFooit.

As per a company statement- “The campaign would comprise a TV advertisement delineating the significance of disinfecting fresh produce with specialized SaaFoo solutions prepared from 100% food grade constituents suitable to remove dust, dirt, germs, pesticides and chemicals that could have been accidentally imparted in the food we consume.”

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