DTC Healthy Snacks brand, Catalina Crunch is excited to announce the appointment of Doug Behrens as Chief Executive Officer (CEO). Behrens will be responsible for bringing Catalina Crunch into its next phase of growth and expanding the brand’s retail footprint at a time when the company’s demand is at an all-time high. This important announcement builds on Catalina Crunch’s recent growth as the company continues to make ongoing investment in hiring the best talent to join the executive team.
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“I am thrilled to welcome Doug Behrens to the Catalina Crunch team. Hiring him is instrumental to get us to the next level as our needs as a company have changed. We are very excited about the future and look forward to building on the success that has defined the brand to date,” shared Krishna Kaliannan, Catalina Crunch’s Founder.
“I’ve been very impressed with the explosive growth of Catalina Crunch and excited to join the team for the next chapter. The better-for-you food and snacking space is incredibly dynamic and Catalina is well positioned to be a disruptive leader,” shared Doug Behrens.
Doug Behrens brings a wealth of experience in the food and health space coupled with a proven track record of driving growth and innovation. He has held leadership positions at Johnson & Johnson, Danone, Amplify Snack Brands and most recently served as the President and Chief Customer Officer for KIND. His strategic vision aligns seamlessly with Catalina Crunch’s commitment to providing wholesome, delicious, and innovative products to our valued customers.
Krishna Kaliannan remains very involved in the day to day operations of the business as Founder, while Joel Warady, President of Catalina Crunch will transition to another opportunity after an impressive tenure under which the company experienced significant growth. The transition is seen as a positive step forward, reinforcing the company’s dedication to continuous improvement and sustained growth.
This important announcement follows the recent launch of the brand’s newest product, Dark Chocolate Cookie Bars and its exciting collaboration with NBA player Jalen Brunson. Catalina Crunch is well-positioned to continue to expand its product offerings, explore new markets, and reinforce its position as a trailblazer in the health food industry. The brand’s commitment to quality, transparency and customer satisfaction remains unwavering and this hire will be key to continue that success.