Are you tired of hearing people warn you about the supposed dangers of energy drinks, like how they can turn you into a jittery, caffeine-fueled zombie? Well, it’s time to set the record straight and bust some common myths surrounding these popular beverages. So, let’s delve into some interesting facts about energy drinks in India and uncover the truth.
Myth: Energy drinks contain excessively high levels of caffeine, which can be toxic.
Fact: While it’s true that energy drinks contain caffeine, the amount is not higher than what you would find in a typical cup of coffee. In fact, many energy drinks contain less caffeine than a cup of coffee. Therefore, if you’re concerned about the caffeine content in energy drinks, you may want to re-think your morning cup of Joe. Energy drinks usually contain between 70 mg to 200 mg of caffeine per 16-ounce can, which is similar to or even less than a cup of coffee. For reference, a 16-ounce cup of coffee can contain up to 500 mg of caffeine. Energy drink companies are also required to disclose the amount of caffeine in their products. Keeping in mind that caffeine affects people differently, it’s best to consume energy drinks in moderation.
Myth: The recent growth in the Energy Drinks Market has led to dangerous levels of caffeine consumption among Indians.
Fact: Despite the growth in the Energy Drinks Market, the average caffeine intake among adult Indians has remained consistent with past estimates. Thus, there is no need to worry about overconsumption of caffeine from energy drinks. According to a study by the Indian Council of Medical Research, the average daily caffeine intake among adults in India is around 105 mg, which is well within safe limits. The World Health Organization recommends a daily caffeine intake of up to 400 mg for adults, which is equivalent to about four cups of coffee.
Myth: Energy drinks are unregulated.
Fact: Energy drinks are classified as food products in India and are subject to regulation by the Food and Drug Administration (FDA), just like other food products. The FDA sets guidelines for the labelling, manufacturing and marketing of energy drinks, including requirements for ingredient listing, nutritional information and warning labels. Energy drink manufacturers must obtain a license from the Food Safety and Standards Authority of India (FSSAI) to produce and sell their products. All products must undergo standard testing and receive certification from the FSSAI before they can be sold in the Indian Market.
Myth: Young people are the main consumers of energy drinks.
Fact: Although, energy drinks are popular among the young population, they are not the primary consumers. In fact, most of the caffeine consumed by young population in India comes from sources other than energy drinks. The Indian Council of Medical Research Study found out that only around 20% of caffeine consumed by young population in India comes from energy drinks. Most of the caffeine intake by the young population comes from tea, coffee and soft drinks. While energy drinks may be popular among the young population, they are not the sole source of caffeine intake.
Myth: It’s impossible for consumers to know the caffeine content of energy drinks.
Fact: Most energy drink companies voluntarily disclose the caffeine content on their labels. This information is also readily available on company or product websites. In India, energy drink companies are required to list the caffeine content on their labels. Additionally, many companies voluntarily disclose other nutritional information and ingredients on their labels. Consumers should read labels and do their research to make informed decisions about their caffeine intake.
In conclusion, energy drinks can be a great way to boost your energy levels. However, it’s essential to consume them responsibly and with the right information. By busting these common myths, we hope to encourage people to use energy drinks in an informed and safe manner.
About the Author:
M.K. Vasudev, COO,
Sanjeev Foods & Beverages Pvt. Ltd.
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