BurgerFi International Inc., has chosen Karl Goodhew as chief technology officer. Before joining the company, Goodhew has served as the director of software engineering at Macy’s Inc., a $17 billion, Fortune 500 multi-brand retailer.

Goodhew has also held positions at Home Depot, YellowPepper that was acquired by Visa in 2020, and JCPenney where he was looking after all the aspects of the 5-star rated consumer mobile apps.

Julio Ramirez, CEO of BurgerFi stated- “Our investments in our digital platforms like our mobile application, loyalty programme and online ordering capabilities positioned us well to deal with the dramatic changes in consumer behaviour caused by the pandemic. Given the increasingly important role technology plays in our ability to deliver a seamless guest experience and operate as efficiently and profitably as possible, we recognised the need to have a chief technology officer. We’re excited to have someone with Karl’s experience and track record joining our team. I know he’ll effectively lead our efforts to leverage technology in an even bigger and better way to help us realise the significant growth opportunities we have.”

For about a decade, Goodhew has served in leadership roles at numerous large retailers and start-ups. Goodhew recently assisted in launch of Market by Macy’s, lead the cloud transformation for Macy’s and Bloomingdale’s stores, and set up a varied team of engineers aimed on store selling and operations. At YellowPepper, Goodhew installed a PCI compliant payment system and integrated the solution into Facebook Messenger. Throughout his remarkable career, Goodhew has delivered cloud architecture solutions, successful digital customer experiences and secure financial systems.

Ophir Sternberg, executive chairman of BurgerFi apprised- “Goodhew has a proven background in engineering and is a product leader with more than 15 years of experience in software development with an emphasis in quality, delivery, and guest experience while managing and overseeing enterprise level programmes. As a data-driven decision maker who ensures alignment with all teams while driving business growth, I am confident Karl will make an extraordinary addition to the BurgerFi executive team.”

Goodhew has an architecture and engineering background with comprehensive knowledge of e-commerce, mobile, web technologies as well as modern store systems, legacy systems, and enterprise architecture. His works will be focussed on the modernization of the drive-thru systems at BurgerFi and amplification of the mobile application.

Karl Goodhew mentioned- “I am excited to build an engineering team that will enable capabilities and features in the loyalty, delivery, and payments space. We are just starting the journey to provide a customer experience that gives the customer the best burger selections when and where they want to order, however they choose. Additionally, I am thrilled to take on the capabilities of BurgerFi’s extensive omnichannel platforms. Our customers will be excited and rewarded by the leadership team’s plans to drive additional innovation throughout our customer experience. By testing new technology and enabling innovative multi-channel services, we’ll position BurgerFi for explosive growth.”

Goodhew holds a Bachelor of Business Administration degree from the University of Georgia in Management Information Systems.

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