Burger Singh has installed its first vegetarian only outlet in Pushpak Complex, Prahlad Nagar, Ahmedabad, Gujarat. The company targets to have more than 45 outlets in Ahmedabad, Surat, Vadodara and Rajkot by 2022. The company’s Indian taste and flavours make it stand different from the other burger brands in the QSR (Quick-service restaurant) segment. In Gujarat, the burger chain has gone advanced one step and has unveiled new vegetarian burgers inspired by the predominantly vegetarian local cuisine to serve to the local tastebuds.
Kabir Jeet Singh, CEO and co-founder of Burger Singh stated- “Gujarat is an exceptional market owing to the tremendous fondness for food. To add to the mouth-watering street food choices available in the state, we are coming up with our wide array of vegetarian burgers, created and designed mainly to be in line the vivid flavours of Gujarat.”
The company has capitalized on the distinct Indian palate and has achieved newer heights by amalgamating Indian flavours with western burgers and is also famous for its vegetarian range of products. At present, 60% of all Burger Singh sales across the nation come from their vegetarian servings. The vegetarian menu comprises a wide range of Burger variants – Crispy Paneer Bhurji, Potato Crunch, Udta Punjab 2.0, Veg Keema, and numerous more.
It is a home-grown brand taking on multinational fusion in the QSR sector. Its extraordinary factor is its menu, which is a rich combination of innovative and savoury flavours. Presently, the burger chain has over 35 outlets across India with other 26 franchises under fit-outs across the nation in cities such as Chandigarh, Delhi NCR, Hyderabad, Jaipur, Lucknow, Nagpur, and Surat.
In 2020, the company diversified from seven cities to eleven cities across the country. The company also has set its foot in international market with three outlets and one food truck in London. The respective franchise partner has decided to take this number up to 17 in the coming three years.
