Britannia Treat, a salubrious snack for all the sweet tooth out there, is now going to be cheap, compact and more accessible as it is going to launch Rs 10 units in collaboration with the delivery major, Grofers targetting a substantial sprawl over the market.
Commenting on the association and the launch of the new SKU, VipinKataria, Head-Adjacency Businesses, Britannia Industries, said, “Pre-Covid, children would often use their pocket money to buy their favourite snacks, however, the pandemic put a stop to that. Infact the decisions for any sort of purchase is now in the hands of the parents. Through the launch of this new SKU of crème wafers we want to drop it into the shopping basket of mothers, be it offline or online. We are glad to have partnered with Grofers, one of the leading e-commerce platforms in the country.”
“We are excited to partner with a brand like Britannia that has been at the forefront of the Indian food and beverage industry. With the launch of the new SKU of Britannia Treat Crème Wafers, we look forward to providing an integrated family shopping experience on our platform, which will delight both the mothers and their little ones” said Anish Shrivastava, VP- Category at Grofers.
Britannia Treat, Newest of the product, will be serving the children’s craves on the go and give them instant mood to relish and play their heart out. Having creme wafers and coated with chocolaty and flavourful coverings are maximum which it adds to the instant taste during the soiree.
To announce the launch, the brand released an ad wherein the kid asks his mom to buy him a pack. With the snack being pocket friendly his persuasion works and the snack is delivered to his doorstep. The product is available across all retail outlets in the country.