Britannia is making this Diwali really special with Shubh Kaamnayein, an exclusive gifting range by releasing, a unique kind of website. Here buyers can choose a box of Britannia products, personalize it with a message & photograph and place the order which will be flawlessly delivered to the homes of their loved ones within a few days.

The company feels that this year is distinct and unequalled and so are the demands of the consumers. With social distancing guidelines still in action, the normal meeting and greeting of friends and families may be limited. Customers are in search of gifts that can be purchased online and directly be delivered to your dear ones residing in different parts of the nation, and that too with a touch of personalization.

Considering this requirement, the company introduced a unique offering with their annual exclusive Shubh Kamnayein gifting variant with a simple concept- ‘Iss Diwali, apno se milna toh mushkil hai, Par apne Shubh Kamnayein unn tak pahuchana, bilkul bhi nahi’.

Talking about the initiative, Vinay Subramanyam, VP, marketing of Britannia Industries Ltd, stated- “We are glad to add a sense of personalisation to our annual gifting range of Britannia Shubh Kamnayein. With the continuous demand for social distancing, we undoubtedly will miss those moments of joy and togetherness. assists us to bridge that physical separation a little, and to bring family, friends, and relatives together via shared memories.”

All that consumers are required to do is- log onto, choose the gift box of their choice from a wide array of gift options, add a touch of personalisation in form of message and pictures and then make the payment digitally.
Apart from famous e-commerce portals such as Grofers and Flipkart, these gift packs can also be purchased from traditional and modern retails outlets.


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