Britannia bolsters its manufacturing capacity, invests Rs 94 crore in Odisha

India’s largest bakery foods company, connoisseur in many snacks segment, Britannia Industries Limited, made public the diversification of its manufacturing plant in Khordha, Odisha, to keep up with the rising demand for bakery products and packaged food.

The company is investing Rs 94 crores to set up two new manufacturing lines that will lead to an increment in its production capacity by about 85% to 65,000 metric tonnes from the present capacity of 35,000 metric tonnes per annum.

The new capacities in Odisha will become fully functional and efficiently delivering, by October, 2022 and permit the company to increase production of its core brands including Marie Gold, Vita Marie Gold, Tiger Glucose and Good Day, while adding variety to its product portfolio.

The new capacities will abide by the strict quality and safety protocols at the plant. As part of its commitment to implant sustainability into its business operations and enhance its environmental profile, the plant will emphasize on water neutrality or zero water discharge and alleviate and recycle waste from its operations.

The facility in Odisha presently employs 700 people and after this expansion the company will additionally board in up to 450 people taking the total figure to 1150. The new manufacturing lines will include fully automated processing and packing lines, as well as the up-to-date warehousing infrastructure to optimize supply chain and quality management.

Established in 1892, Britannia Industries Limited is an Indian food and beverage company. It became a part of the Wadia Group headed by Nusli Wadia in early 1990s. Having its headquarters in Kolkata, it is one of oldest existing companies of India and is widely acclaimed for its biscuit products. The company sells its Britannia and Tiger brands of biscuits, breads and dairy products pan-India and in over 60 other countries across the globe.