Brisk Iced Tea has teamed up with Doja Cat to revive its signature claymation ads, while encouraging fans to put themselves first. The GRAMMY award-winning global superstar and queen of inspiring and trailblazing transformation, Doja Cat, is bringing her unabashed, fearless energy to an entirely new form: clay.
“I’m known for pushing boundaries and making the impossible a reality, so I was honored to collaborate with Brisk Iced Tea and bring our creative energy to life in a way that fans have never seen me before. As a Brisk fan, and someone who personally loves to express my art both visually and sonically, seeing myself transformed into the iconic claymation style was like stepping into a wild, animated dream.”
Doja Cat, Singer
Just like Doja Cat and Brisk fans, the powerhouse iced tea brand isn’t afraid to stand out. With Doja Cat bringing her otherworldly vibe, an unmatched love for Brisk, and even a few bars from her hit “Demons,” the animated content doesn’t just lean into the nostalgia; it takes it to the next level for a new generation. The brand is proving that nothing can get between Brisk lovers and their thirst-quenching iced tea.
“Brisk has always been about celebrating bold creativity and self-expression, and with Doja Cat bringing that energy to life, we’re giving fans permission to prioritize themselves. We’re so excited to have her leading the charge in our return to claymation, reigniting the nostalgia for longtime fans while engaging a whole new generation.”
Julie Raheja-Perera, General Manager, Pepsi Lipton Partnership North America
The first female artist to be rendered in clay for Brisk, Doja Cat joins the ranks of legendary artists, actors, and characters immortalized in the classic stop motion animation style popularized by the brand’s classic ads.
Brisk Iced Tea is well-known for its refreshing and bold flavors. Introduced by PepsiCo in 1991, Brisk offers a wide variety of iced tea options, including traditional flavors like Lemon and Sweet Tea, as well as innovative blends like Green Tea and Peach. The brand is recognized for its distinctive, vibrant packaging and its commitment to delivering a robust, authentic tea experience. The brand’s marketing often features dynamic and engaging campaigns, appealing to a youthful and energetic audience. Brisk’s approach to flavor and presentation has helped it maintain a strong presence in the competitive beverage market. The company frequently collaborates with popular cultural figures and engages in creative promotions to connect with its audience. Brisk’s dedication to quality and innovation ensures that it remains a favorite choice for tea enthusiasts seeking a flavorful and refreshing drink. Whether enjoyed straight from the bottle or as part of a fun promotion, it continues to offer a refreshing and enjoyable beverage experience.