Breakfast Cereals across the globe are gaining traction amid increasing diet consciousness and calorie management. There has been a growing trend of adopting nutrient-rich cereals with health benefits for breakfast. It is driving demand for specialized dietary options and portable breakfasts. According to Grand View Research, the global breakfast cereal market size stood at USD 41.12 billion in 2024. According to the agency, the market will reach USD 50.66 billion by 2030, growing at a CAGR of 3.5% from 2025 to 2030. Currently, North America dominates the breakfast cereal market with a revenue share of 40.0% in 2024. Further, the U.S. breakfast cereal market holds a share of 82.4% of the North American revenue in 2024. Furthermore, by product, the ready-to-eat (RTE) segment led the market with the largest revenue share of 86.72% in 2024. The Asia Pacific region is the Fastest-growing market in the world.
Breakfast Cereals: Current Market Trends And Forecasts
There has been a growing trend of plant-based breakfast cereals. Veganism and vegetarianism are gaining popularity. Further, the consumers are looking for breakfast cereals that are free from animal products. Hence, the market of plant-based breakfast cereals has gained traction. Food manufacturers are using ingredients such as oats, quinoa, and almond milk. Furthermore, there is an increasing number of single-person households across the globe. It is also contributing to the market growth, as these households are more likely to purchase breakfast cereals that are convenient and easy to prepare.
Region-Wise Analysis
According to Grand View Research, North America dominated the breakfast cereal market with a revenue share of 40.0% in 2024. The increasing health consciousness has led to a rise in demand for fortified breakfast cereals with high fiber content, whole grains, and added vitamins and minerals. Plant-based diets, vegan and gluten-free breakfast cereals are in great demand. The market is also influenced by health concerns, and increasing health issues such as diabetes, obesity, and digestive disorders. These factors contribute to the regional industry growth.
U.S. Breakfast Cereal Market Trends
The breakfast cereal market in the U.S. is witnessing massive product innovation from categories such as energy bars, breakfast biscuits, yogurts, and fruit and nut bars. The USA alone holds a share of 82.4% of the North American revenue in 2024.
Asia Pacific Breakfast Cereal Market Trends
The region is witnessing the fastest CAGR of 5.3% from 2025 to 2030 in the breakfast cereal market. The factors such as the rising popularity of convenience foods, the increasing workforce, and the changing lifestyles of consumers are the main drivers. In this region, the China breakfast cereal market will witness a significant CAGR of 5.2% from 2025 to 2030. Similarly, the breakfast cereal market in Japan will witness a substantial CAGR of 4.7% from 2025 to 2030. In this region, the Indian breakfast cereal market has the fastest CAGR of 6.5% from 2025 to 2030.
Breakfast Cereals: Category Wise Analysis
Corn Flakes
According to Maximize Market Research, the Corn Flakes Market size stood at USD 1.78 billion in 2024. The agency has forecasted it to grow at a CAGR of 12.9% from 2025 to 2032. It will reach nearly USD 4.70 billion in 2032.
Muesli
According to Business Research Insights, the global packaged muesli products market will reach USD 24.46 billion by 2033 from USD 18.62 billion in 2024. It will grow at a steady CAGR of 3.1% during the forecast period from 2025 to 2033.
Chocolate Chips
According to Grand View Research, the global chocolate chip cookies segment generated a revenue of USD 13,503.9 million in 2024. The agency has predicted it to reach USD 16,917.2 million by 2030. The market will grow at a CAGR (2025 – 2030) of 3.8% by 2030. In terms of region, Asia Pacific is the largest revenue-generating market in 2024.
Oats
According to the Business Research Company, the global oats market will grow from $7.7 billion in 2024 to $8.29 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%.
Way Forward
The Global Breakfast cereal market is growing at a significant rate across the globe. With new emerging markets such as India and China, the Asia Pacific Region has shown the highest CAGR among all the regions across the globe. The market is growing across the categories, including oats, muesli, chocolate chips, and cornflakes. The increasing importance of eating healthy at breakfast will further raise the market in the near future.