Bob’s Red Mill is expanding its line of high-quality, whole-grain oat products with the launch of Overnight Protein Oats, a convenient new way to power up breakfast available in two flavor-packed varieties: Blueberries & Cream and Vanilla Almond. It will debut Overnight Protein Oats alongside revamped Instant Oatmeal Packets at this year’s Natural Products Expo West, March 4-7 in Anaheim, California. Bob’s Red Mill’s latest expansions in the oat category showcase the brand’s commitment to deliver nutritious and convenient breakfast solutions made with simple, recognizable ingredients.
As more than 70% of consumers look to increase their protein intake1, New Overnight Protein Oats feature 10g of protein with 8g sugar or less – and no added protein powder or fillers. Bob’s Red Mill harnesses the power of its popular Protein Oats for Overnight Protein Oats, using a revolutionary hull-less variety that naturally contains more protein and produces 48% fewer carbon emissions than regular oats.
For a shortcut to a satisfying breakfast, simply combine a package of Overnight Protein Oats with any milk and refrigerate overnight. Overnight Protein Oats are an excellent source of fiber and are made with whole grains, real fruit pieces or nuts, and chia seeds.
“The introduction of Overnight Protein Oats marries the great taste and high quality that Bob’s Red Mill is known for with the convenience modern consumers crave. Stemming from the success of Protein Oats, we’ve expanded our protein-rich breakfast offerings to create the ultimate shortcut, focusing on new flavors and formats that meet the needs of longtime fans and new customers alike.”
Daniel Barba, Vice President of Marketing at Bob’s Red Mill
Bob’s Red Mill is also introducing reformulated Instant Oatmeal Packets at Natural Products Expo West, inspired by homemade recipes with nostalgic flavors consumers love including Classic, Apple & Cinnamon, and Maple Brown Sugar. The new and improved Instant Oatmeal Packets feature recognizable ingredients and no artificial flavors, offering the quality of stovetop oatmeal in an instant format. Bob’s Red Mill crafts Instant Oatmeal Packets with its Signature Four Oat Blend, featuring Whole Grain Rolled Oats, Oat Bran, Whole Grain Quick Oats, and Scottish Oats.
Booth 805
Attendees of Natural Products Expo West can explore the future of oats at Bob’s Red Mill’s booth (#805) and enjoy a first taste of the new Overnight Protein Oats and reformulated Oatmeal Packets.
Bob’s Red Mill’s Overnight Protein Oats and Instant Oatmeal Packets will be available nationwide this spring. Additionally, overnight Protein Oats contain four packets per box and have an SRP of $6.59. The Instant Oatmeal Packets offer six packets per box with an SRP of $5.29. Both products are Certified Gluten-Free and Non-GMO Project Verified.