Biscuitville has recently launched the brand’s first-ever native online ordering platform for its expanding customer base in partnership with Lunchbox, one of the leaders in emerging and enterprise restaurant technology that has platformed brands like Firehouse Subs, Papa Gino’s, Chopt Creative Salad Co.
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The announcement comes at a time when the enterprise brand is eyeing an expected 7-8 corporate stores opening annually and doubling down on investments in guest-engagement solutions.
Biscuitville, the 80+ location family-owned regional fast-food restaurant chain, has chosen Lunchbox for its digital expansion to address a gap in its service model as consumer demand for digital and remote ordering options continues to surge. The brand is to leverage the Lunchbox Web Ordering platform to launch its first-ever native online experience, offering enhanced ordering options for its guests with a fully-branded custom user interface (UI) and POS-integrated system that enables a seamless operational flow for its front and back-of-house staff.
The announcement follows the emergence of a preferred partnership between Lunchbox and CBS NorthStar — a leading enterprise restaurant POS software provider in hospitality management solutions. Integrating seamlessly into the CBS NorthStar point-of-sale system, the partnership opens the door for all CBS customers to enroll in the full Lunchbox suite of order management solutions, including App and Web Ordering, Catering, Loyalty, Marketing CRM, and more.
“We are thrilled to partner with Lunchbox, leveraging their solutions to enhance our comprehensive POS solution. This collaboration is more than a technological upgrade; it’s a transformative endeavor that promises to streamline operations, amplify customer engagement, and drive growth across all our partnered brands. By integrating Lunchbox’s capabilities into CBS NorthStar, we are setting a new standard for innovation and service in the hospitality industry.”, commented CTO Anthony Presley of CBS NorthStar.
Jeff Archer, Chief Information Officer, Biscuitville expressed enthusiasm for the new venture by stating – “We are excited to partner with Lunchbox to launch Biscuitville’s first Online Ordering website. Lunchbox has a great track record and functionality that we anticipate will transform our customer experience. This venture with Lunchbox and our POS system (CBS NorthStar) highlights our commitment to meeting the demands of today’s digital-savvy consumers. It also positions Biscuitville for long-term success in the rapidly evolving digital ordering marketplace.”
“Partnering with Biscuitville marks a significant milestone for both, Lunchbox and CBS,” stated Nabeel Alamgir, CEO and Co-Founder of Lunchbox. “It’s an important piece to their future expansion, tapping into best-in-class customer engagement to scale their market reach. We look forward to helping Biscuitville propel towards achieving its ambitious growth targets and transforming how its customers interact with their brand.”