This unusual year, most of us have been relaxing at home only, and Bingo desires to assist in augmenting that de-stressing experience of customers not just via its products but with its novel initiative which can aid them win prizes for those special chilling moments.

Acclaimed for its unique, clutter-breaking, youth-centric, diligent communication, the new drive ‘Chill With Bingo!’ is a simple declaration with numerous moments that will bring fun and laughter to you.

The film features ‘Jeetu Bhaiya’ from the web series world as the son, Manurishi Chadhha as the father and the one of the coolest, dog ever seen by you.  The film describes the procedure of the contest to the consumers entwined in with a humorous story.

In this challenge, customers have to take a snap of themselves relaxing with the product at their homes, and then upload it on Instagram under the hashtag #ChillswithBingo, and they can have an opportunity to win a cool recliner, a beanbag or cushions.

Talking about the initiative, an ITC foods spokesperson asserted- “In accordance with the ongoing cricket season, there is a surge in the at-home snacking moments and Bingo anticipates promoting these moments in an amusing manner. Bingo has fruitfully laid itself among the top brands loved by consumers to fulfill snacking demands and via this drive, Bingo attempts to enhance the consumers’ de-stressing experiences at their homes in a unique way”.

The brand has also added to ‘chilling’ experiences of several other celebrities such as Rahul Dua, Aishwarya Mohanraj, Prashasti Singh, Ankush Bahuguna, and others. As a brand that desires people to relax at home with them, the product has hit several homes with the classy beanbags.

In addition to digital and social media platforms, the campaign is currently also live on famous GEC channels across our country in 9 languages which includes Assamese, Bengali, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu.


A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

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