Bikano, one of the leading snack and packaged food manufacturing companies in India, has launched a line of frozen products in the global market with the objective of achieving a 40 percent year-on-year growth from exports. By venturing into the international market, Bikano aims to capitalize on potential opportunities and anticipates reaching sales of INR 200 crores in the fiscal year 2023-2024.
Over the years, there has been a consistent increase in the demand for Bikano products in the international market, where both Indians and local residents have begun embracing their offerings. With this strategic step, the fast-moving consumer goods (FMCG) giant aims to achieve a substantial 25 percent growth in its international business.
Commenting on the launch of frozen products, Manish Aggarwal, Director, Bikano, Bikanervala Foods said, “Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. With the increasing popularity of frozen snacks and meals worldwide, we recognize the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savory snacks, sweets, and frozen items.’’
He further added, “Our marketing approach is straightforward – we adapt to the evolving consumer trends. As consumers increasingly embrace digital platforms, we will align our marketing investments accordingly. Our strategy encompasses a comprehensive range of marketing channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms, ensuring a seamless presence across various touch points and securing a significant portion of the international frozen market.’’
Bikano is actively pursuing a global expansion strategy by targeting several countries worldwide, such as the United States, Canada, Australia, New Zealand, and the Middle East, with its extensive selection of frozen products. Through this expansion, Bikano aims to meet the diverse tastes and preferences of consumers on a global scale.