Bikano, a popular packaged snacks brand in India has recently come out with its announcement of offering a fresh range of lip-smacking maida-based chai time snacks for its patrons, with its aim of continuing to expand its product line aggressively.
As the Maida-Based snacks category has predominantly continued to be a part of the unorganized market even today, Bikano is venturing into this segment with the objective of making the segment more organized by offering a range of branded products that are hygienic and tasty for its patrons.
With an eye on the Hindi-speaking market, Bikano has launched these products that are not only expected to add to its already expanding portfolio, including increasing its revenues, but would also help Bikano further gain a stronger foothold in the country as a renowned as well as leading snacks brand in the country.
Mr. Manish Aggarwal, Director, Bikano stated as under- “With these items, we not only wish to help patrons relive the tradition involving regular savouries that accompany their chai-drinking, but also expand the range of snack options that they often combine with their beverages. As such, these maida-based savories high on hygiene become a delectable complement to the tea or coffee that they often drink. Apart from satisfying their mid-meal cravings and filling the void in their snacking routines, because these are filling enough, these lip-smacking items can sometimes even serve as a substitute for regular meals when one is travelling, or is stationed in a remote place. Suitably filled in 200 gm convenience packs, they are easy to carry and consume anywhere anytime.”
Mr. Dawinder Pal, Head of Marketing, Bikano stated as under- “Chai time snacks are a popular category in the Indian snacking market. Bikano’s new range of maida-based offerings attempts to provide salty and tangy snacks with the added goodness of taste and hygiene for its snack-lovers. Even during the tough Covid times, Bikano has continued to carry out market due diligence, maintain the spotlight on distribution and undertake brand-building through focused product campaigns with an eye on improving revenue growth. With Covid-19 showing no signs of relenting plus the fear of the incoming third wave, normalcy is unlikely to return in this quarter too. With all that in mind, we have started to build our innovation funnel slowly and this new range of chai-time snacks is one step towards it. With Bikano’s core competency being in the snacking segment, the launch of these products will give a further competitive advantage to the brand.”
In the first phase, the primary target markets for Bikano would be Delhi, Haryana, Rajasthan, UP, Punjab, MP, Chattisgarh, Himachal Pradesh and J&K. All the seven products would be made available in a pack of 200 g as well as 400 g. These products are targeted towards premium as well as value consumer segments.